60-second start-up: Unbeelievable Health

0-5 seconds: Sum your business up in a sentence

Unbeelievable Health launched in 2010 and produces high quality, all natural supplements based on health from the hive, including BEE Prepared immune support supplements, which contain bee propolis, combined with plant and food sourced ingredients. We help busy people to stay healthier, naturally.

5-10 seconds: What's the business model?

To become a market leader in targeted, bee product based, natural health supplements. We plan on expanding our product range to include new formulas focusing on anti-anxiety, anti-aging, and memory/brain function among others. All products will contain one or more bee ingredients combined with other nutrients. We have developed the formulas with nutritionists and formulation specialists.

10-15 seconds: Who are your competitors?

Currently Avogal Echinaforce, Sambucol, Immunace, Comvita Olive Leaf Complex, Bee Health propolis products.

15-20 seconds: What's your USP?

We are an ethical supplements brand based on 'health from the hive'. Our products are made in the UK from high quality, EU sourced vegetarian ingredients, which are highly beneficial for human health, yet are not usually found in a regular diet. In addition, part of our mission is to educate people about the importance of bees and how we all can help prevent the current decline in bee populations. Buying more bee products creates demand, which  encourages more people to keep bees. More beekeepers are integral to maintaining bee populations.

20-25 seconds: How have you funded it so far?

Personal savings from years of hard work, keeping the vision of creating UnBEElievable Health, in mind all the while. We are in about 175 key UK health stores and launch in 400+ Holland & Barrett stores in September, so once we have that under our belt, we plan to seek outside investment in 2013.

25-30 seconds: What were you doing before?

Sales and marketing and before that, design.

30-35 seconds: Where did the idea come from?

I've always been obsessed with natural health and my first business plan, many years ago at 22, was to start something very similar to what is now, Vitamin Water. I could not raise the funds and have always regretted it. Especially after Vitamin Water (Glaceau) was sold to Coca Cola for $4 billion! I've always been a lover of bees and a massive fan of bee propolis, which has natural anti-viral & anti-biotic properties. It has kept me super healthy for years, so a great immune supplement, with propolis as the hero ingredient, was the logical first range of products.

35-40 seconds: What's the smartest thing you've done so far?

My father, also an entrepreneur, always told me- find out who some of the big players are in your industry and ask them for advice, whether you know them or not! Most people are flattered and keen to help. I have met some amazing mentors and have made some good friends along the way doing that.

Also I was lucky enough to find and hire my right hand woman Erin, a nutritionist and former accountant. She is smart, passionate about the business, knows a ton about health and is fun to work with.

40-45 seconds: What's the stupidest?

We should have done more market research on the price point of our original products (they were too expensive). We managed to get our prices down though, by buying ingredients direct.

45-50 seconds: If your business was a biscuit, what would it be?

Honey oat biscuit.  Sweet, healthy, and a touch of love from the bees.

50-55 seconds: Which idea are you a bit jealous of?

I'm still smarting over Vitamin Water! I didn't think the actual drinks were that great, but I love that concept.

55-60 seconds: Where are you going to be in 12 months' time?

There will be more brand awareness, we will have expanded our product range and will be selling in more stores. Next step- Ocado & Waitrose. We will also have more people on board to lighten our load. We will be delegating a bit more in 12 months and concentrating on the things we are really good at and winning a few more awards hopefully!

For more information on Unbeelievable Health, click here

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