Life after Smarta 100: Bulldog

What stage was your business at when you won the Smarta 100?

We were in four major UK retailers where we were growing quickly, and we were also thinking about launching in our first overseas market.

Why did you enter the awards?

Smarta is a great site and I thought that doing well in the awards might help to build Bulldog's profile.

What was the experience like?

It was straightforward, professional and enjoyable.

How has your business benefited from being a part of the awards?

It's hard to trace back our success since 2010 to any one factor. Anything that introduces you to new people and brings positive attention to your company is a good thing. I think our position in the Smarta 100 will have helped this.

What has your business achieved since being named a Smarta 100 winner?

A lot has happened since 2010. We've improved our packaging and opened many exciting new markets. You can now find Bulldog in Sweden, Norway, Finland, Denmark, Germany, Austria, USA, Japan, Australia and New Zealand. We're in more than 8,000 stores worldwide now. 

Back home we are the fastest growing major men's skincare brand. It's a tricky market for men's skincare in the UK, but we are currently growing at more than 30%. 

What is your top tip for any company thinking of entering Smarta 100 this year?

Do it!

For all the information on the Smarta 100, together with O2, and how to enter click here.

We use cookies to create the most secure and effective website possible for our customers. Full details can be found here