We were in four major UK retailers where we were growing quickly, and we were also thinking about launching in our first overseas market.
Smarta is a great site and I thought that doing well in the awards might help to build Bulldog's profile.
It was straightforward, professional and enjoyable.
It's hard to trace back our success since 2010 to any one factor. Anything that introduces you to new people and brings positive attention to your company is a good thing. I think our position in the Smarta 100 will have helped this.
A lot has happened since 2010. We've improved our packaging and opened many exciting new markets. You can now find Bulldog in Sweden, Norway, Finland, Denmark, Germany, Austria, USA, Japan, Australia and New Zealand. We're in more than 8,000 stores worldwide now.
Back home we are the fastest growing major men's skincare brand. It's a tricky market for men's skincare in the UK, but we are currently growing at more than 30%.
For all the information on the Smarta 100, together with O2, and how to enter click here.