60-second start-up: Bike2basics

0-5 seconds: Sum your business up in a sentence

Relaxed, music-filled bike tours.

5-10 seconds: What's the business model?

Customers register for a ride and meet us at a specified location. We ride slowly through the countryside, the tour guides knowing the route off by heart, and with a loud speaker on the back of their bike. If it is a festival ride then we also take people's bags to the festival and the bikes back.

10-15 seconds: Who are your competitors?

Main competitors are regional cycle clubs, which are free.

15-20 seconds: What's your USP?

Bike2basics is geared towards active people who want a social experience doing something different, not already committed cycling enthusiasts. We have music on our bikes and are the only tour group that head to festivals.

20-25 seconds: How have you funded it so far?

My own saved money.

25-30 seconds: What were you doing before?

At university studying Human Science.

30-35 seconds: Where did the idea come from?

At university I came off a scooter and went under the wheels of a truck. It hurt. It also meant walking became a problem, but cycling was not. I cycled all over Europe with my brothers, and gradually people began to join us. It was clear we had a product that people loved, and so from there Bike2basics was born...

35-40 seconds: What's the smartest thing you've done so far?

Make my own website using Wix. I spent too much time and money chasing up a website developer, and decided to do it myself. It was soon clear that I was not going to pick up programming in the week or two I had anticipated, and so turned to Wix who provide website building templates. I had a good-looking, functional website up in less than 2 days, for less than £100. Winner.

40-45 seconds: What's the stupidest?

Buying a whole load of festival tickets to sell as part of a package (ticket+tour). I was marketing the tour to people who wanted to go the festival, which of course meant, they probably already had a ticket.

45-50 seconds: If your business was a biscuit, what would it be?

Party Ring. Obviously.

50-55 seconds: Which idea are you a bit jealous of?

The Mongol Rally, by the Adventurists. That just looks like fun.

55-60 seconds: Where are you going to be in 12 months' time?

Taking Bike2basics into Western Europe.

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