The future of maketing? Our latest start-up, cloud.IQ and its founder James Critchely may be
0-5 seconds: Sum your business up in a
Cloud.IQ's a TechCity start-up aiming to do for integrated
marketing what salesforce.com did for CRM.
5-10 seconds: What's the business
Our Apps can be purchased and accessed online. There is no
software to download and businesses just select the Apps they need
and start using them immediately. Apps range from as little
as £10 per month to a few hundred pounds per
10-15 seconds: Who are your
To be honest there are no direct competitors. cloud.IQ are the
first company to bring together a set of Apps that are fully
integrated on one digital marketing platform that are affordable
and simple to use.
15-20 seconds: What's your USP?
We are giving all businesses access to "big boys marketing
toys" that were previously too complicated to manage and only
affordable to large enterprises. These will help businesses
convert more of their online visitors using the web, text, social
media and the phone. All on one platform using one interface.
That's our USP.
20-25 seconds: How have you funded it so
In May we secured £2m funding from Bridges Ventures, the venture
capital organisation chaired by Sir Ronnie Cohen.
25-30 seconds: What were you doing
Before launching cloud.IQ, I ran a market leading provider of
mobile services to the corporate, government and charity
We powered over 12,000 campaigns for large corporations such as
Bose, Vauxhall, Experian and The Metropolitan Police who benefitted
from the mobile technology solutions. I'm now using that proven
technology in cloud.IQ.
30-35 seconds: Where did the idea come
Both myself and my business partner, Paul came to the
realisation that all businesses, gov departments and not for
profits will have to have access to our technology and we wanted to
be the first such provider.
35-40 seconds: What's the smartest thing you've
done so far?
Hire experts, our team is world class.
40-45 seconds: What's the stupidest?
Hire experts, they all make me look stupid all the time.
45-50 seconds: If your business was a biscuit,
what would it be?
Custard cream - the most popular biscuit in Britain.
50-55 seconds: Which idea are you a bit jealous
It's between ebay and the bike for me. Both are genius.
For more information about cloud.iq, click