60-second start-up: cloud.iq

0-5 seconds: Sum your business up in a sentence

Cloud.IQ's a TechCity start-up aiming to do for integrated marketing what salesforce.com did for CRM.

5-10 seconds: What's the business model?

Our Apps can be purchased and accessed online. There is no software to download and businesses just select the Apps they need and start using them immediately. Apps range from as little as  £10 per month to a few hundred pounds per month.

10-15 seconds: Who are your competitors?

To be honest there are no direct competitors. cloud.IQ are the first company to bring together a set of Apps that are fully integrated on one digital marketing platform that are affordable and simple to use.

15-20 seconds: What's your USP?

We are giving  all businesses access to "big boys marketing toys" that were previously too complicated to manage and only affordable to large enterprises. These will help  businesses convert more of their online visitors using the web, text, social media and the phone. All on one platform using one interface. That's our USP.

20-25 seconds: How have you funded it so far?

In May we secured £2m funding from Bridges Ventures, the venture capital organisation chaired by Sir Ronnie Cohen.

25-30 seconds: What were you doing before?

Before launching cloud.IQ, I ran a market leading provider of mobile services to the corporate, government and charity sectors.

We powered over 12,000 campaigns for large corporations such as Bose, Vauxhall, Experian and The Metropolitan Police who benefitted from the mobile technology solutions. I'm now using that proven technology in cloud.IQ.

30-35 seconds: Where did the idea come from?

Both myself and my business partner, Paul came to the realisation that all businesses, gov departments and not for profits will have to have access to our technology and we wanted to be the first such provider.

35-40 seconds: What's the smartest thing you've done so far?

Hire experts, our team is world class.

40-45 seconds: What's the stupidest?

Hire experts, they all make me look stupid all the time.

45-50 seconds: If your business was a biscuit, what would it be?

Custard cream - the most popular biscuit in Britain.

50-55 seconds: Which idea are you a bit jealous of?

It's between ebay and the bike for me. Both are genius.

For more information about cloud.iq, click here

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