The next renowned businessman or woman is only a click away. Vigorously tapping the keys of the computer is a young person busy networking on Twitter or Facebook pushing out their latest piece of work, whether that's a blog post, video or photo shoot promoting their product or service.
You can find them on LinkedIn with a detailed and ambitious profile, but don't be surprised when you realise their last job was their college work experience - these guys are a young go-getting bunch with the power of the internet in their hands and a nose for success.
The face of British business is changing. It's getting younger. Against the backdrop of the cuts, unemployment and university fees sky-rocketing, the pot of reasons why young enterprise is vast and will only continue to expand.
The "can do" generation has all the right ingredients to make things happen for themselves and become financially independent: their own creative initiative, the internet and media being some great factors that have inspired these young people.
TV shows like The Apprentice and Dragons' Den have over the years revealed the entrepreneurial world as accessible and lucrative - a way out of the boring nine-to-five students have been told they will face for the rest of their lives. The same goes for shows like The Only Way Is Essex, Made In Chelsea and The Hills; popular reality shows where most of the early 20-something cast end up with some sort of shop or product line by the end of it.
Then there are the role models: Mark Zuckerberg, or our country's most exciting innovator Jamal Edwards (founder or SBTV, the UK's largest youth broadcaster). They were everyday people who now have hugely successful internet-based businesses putting the celebrity gloss on what it means to be a young entrepreneur.
Sure, not every Tom, Dick and money-making Harry is going to be chilling with Richard Branson in front of helicopters taking photos, but that's ok because being in the limelight is not what this business generation is about. It's strictly about making as much money as possible, as young as possible.
It's an exciting time in the "youth economy" because it's only getting started. Universities are investing more into their entrepreneur societies with the help of organisations like NACUE. Programmes like 02 Think Big, The Stake, Virgin Pioneers and now spaced_ have created a platform for young people to launch their businesses.
spaced_ (presented by Legacy Trust project somewhereto_ and Smarta) is the first youth enterprise event that aims to match young entrepreneurs aged 16-25 with a free London workspace, for a minimum of six months, to start or grow their business.
Somewhereto_ will be carefully selecting 50 promising young business owners of the future, aged 16-25, to attend an all day event on Wednesday 26 September in a top secret London location. They will be treated to advice from a panel including Tim Campbell (winner of The Apprentice and founder of Bright Ideas Trust) and Ning Li (founder of made.com) before having 60 seconds to pitch their business idea to space-holders from across London for a chance to be chosen for their own London workspace.
Events like this are finally giving young entrepreneurs the resources they need to make it happen. The most exciting part is witnessing the support within youth culture towards young entrepreneurs and their products. Whether its simply a retweet on Twitter, or pressing "LIKE" on Facebook, wearing a fashionable promotional t-shirt or buying the products and services themselves; young people are supporting each other.
Britain's youth business culture is set to be a thriving one in the next couple of years. We just have to keep an eye out to see who the movers and shakers will be.