60-second start-up: Coast Entertainments

0-5 seconds: Sum your business up in a sentence

Online entertainment agency. We match engaged couples with the perfect band for their wedding.

5-10 seconds: What's the business model?

We take a 15% commission from each booking from our bands, for acquiring and dealing with all aspects of the booking.

10-15 seconds: Who are your competitors?

All other entertainment agencies in Scotland.

15-20 seconds: What's your USP?

We have many bands that are exclusive to us - you can't book them through any other agent. We also guarantee that it's no more expensive to book through us than it would be to book direct.

20-25 seconds: How have you funded it so far?

Small grants from the local authority and business gateway to begin with, then the business started producing money.

25-30 seconds: What were you doing before?

There are two directors in the business. One was a primary school teacher and one a sales person. We are also both professional singers.

30-35 seconds: Where did the idea come from?

We built our own wedding band up until the point where we had to turn work away. We were recommending friends in the industry for free. We decided we had so much experience in the industry that we should start to charge for our service. This is how our agency began.

35-40 seconds: What's the smartest thing you've done so far?

The smartest thing we've done so far is applying for Entrepreneurial Spark. We worked at home before and this has really boosted our motivation, and given us valuable help and advice.

40-45 seconds: What's the stupidest?

The stupidest thing we ever did was pay an SEO company money every month without getting a report or proof of the work they were carrying out. Turned out they weren't doing much work at all and we were wasting our money. Won't make that mistake again!

45-50 seconds: If your business was a biscuit, what would it be?

It would be a chocolate digestive because they are the most popular biscuit in the UK.

50-55 seconds: Which idea are you a bit jealous of?

Facebook, of course!

55-60 seconds: Where are you going to be in 12 months' time?

We are going to be organising around 800 to 1,000 weddings per year. We will have five to 10 corporate customers on board.

For more information visit, weddingandfunctionbands.co.uk

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