60-second start-up: Sooqini

0-5 seconds: Sum your business up in a sentence:

The UK's task marketplace - outsource tasks or errands to trusted others at your preferred price.

5-10 seconds: What's the business model?

Currently, we take a 15% transaction fee on the job candidate (seller) after the job is done. We will very soon add more revenue streams common to online classifieds businesses such as subscription and advertising fees.

10-15 seconds: Who are your competitors?

In the UK there are no established players, we are the pioneer and market leader. Sooqini is like "eBay + Gumtree".

15-20 seconds: What's your USP?

We are the most trustworthy and efficient way of doing everyday tasks or business.

Save time and money by asking what you want, at your preferred price. Choose the best offers, pay safely when the job is done and then exchange ratings. Job done!

20-25 seconds: How have you funded it so far?

We have been funded by ourselves and friends. We are currently closing a large round of investment with angels.

25-30 seconds: What were you doing before?

I held a few positions in mobile start-ups, the last one as head of sales and business development of a start-up which creates cool apps with innovative indoor location based services.

30-35 seconds: Where did the idea come from?

Out of a real need - I work hard and like to get things done quickly and preferably on my terms. Sooqini.com was born to help me hire personal assistants and tennis partners on-demand, amongst other things.

35-40 seconds: What's the smartest thing you've done so far?

We auctioned the first two spots in the iPhone5 queue in front of the Regent St Apple Store. We got thousands of hits and reached high bids for the first iPhone5S.

40-45 seconds: What's the stupidest?

We approached journalists with our Christmas deals only two weeks before Christmas when in fact it should have been much earlier. When you are so busy sometimes you overlook big opportunities.

45-50 seconds: If your business was a biscuit, what would it be?

Instead of biscuits, I rather stay healthy and be smart and eat Sooqinis.

50-55 seconds: Which idea are you a bit jealous of?

Hailo - the taxi app. It's incredibly simple and useful.

55-60 seconds: Where are you going to be in 12 months' time?

We aim for Sooqini to be the UK's prime trusted marketplace to get stuff done and replace traditional directories. We hope to create substantial wealth, and create many jobs and improve employability for many thousands of UK citizens. We will then go international and help other economies.

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