60 second start-up: Great British Meat Co.

0-5 seconds: Sum your business up in a sentence

Great British Meat Co. is your personal butcher online, delivering cut to order restaurant quality meat straight to your door - because it matters more than ever where your meat comes from.

5-10 seconds: What's the business model?

An e-commerce website. We sell various cuts of fresh meat, delivered to door or desk. We’re also passionate about teaching people to care about where their meat comes from through learning about provenance, traceability and what meat to eat in season. 

We run ‘learn butchery’ classes to teach people this somewhat dying skill, and we also host pop-up steakhouse events. As we build the brand we’re also keen to explore getting along to festivals and outdoor events, but that will probably be next summer now.

10-15 seconds: Who are your competitors?

Almost every retailer who is selling meat - which very much includes the supermarkets. Although most meat retailers cannot track their product as we can, which means we target the more discerning customer.

15-20 seconds: What's your USP?

Providing the same steaks and meat used by top chefs and restaurants across the UK, delivered to people’s homes.

We only supply 100% British meat. Everything is cut to order by master butchers, and we try and personalise the experience by breaking down the barriers to buying meat online.

20-25 seconds: How have you funded it so far?

Start-up investment was self-funded by the business partners.

25-30 seconds: What were you doing before?

I ran a conference and events agency, and was involved in producing all kinds of events, some which you’ll have heard of - most of which you won’t!

30-35 seconds: Where did the idea come from?

I’ve been a long-term advocate of meat that creates conversation. We talk about the meat we eat at the restaurant table a lot, but we don’t do it enough at home or dinner parties, mainly because people are embarrassed by supermarket bought meat. We were in early stages of forming the business when the horsemeat scandal hit the UK, and that convinced us we were on to something and that more than ever people wanted to know where their meat was coming from.

35-40 seconds: What's the smartest thing you've done so far?

Geared the company up for growth even when we weren’t making any money.

40-45 seconds: What's the stupidest?

Thinking I could up-skill myself, and ‘do the do’ at the same time. Outsourcing my skills deficiency to clever people was a big breakthrough!

45-50 seconds: If your business was a biscuit, what would it be?

Shortbread - luxurious in taste, but not as expensive as it tastes!

50-55 seconds: Which idea are you a bit jealous of?

Naked Wines pretty much rewrote the rule book for independent food and drink retailers and all done with a smile, which is no bad thing. We feel a real affinity to that brand.

55-60 seconds: Where are you going to be in 12 months' time?

A recognised brand in the online grocery industry across the UK, looking to spread meat love through exporting the brand to the expat market.

 

To find out more about Great British Meat Co., click here, like them on Facebook or follow them on Twitter.

Catch up with last week's 60 Second Start-Up here.

 

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