60 second start-up: Regital

0-5 seconds: Sum your business up in a sentence

We provide access to best in market digital media platforms for agencies and advertisers based outside the M25.

5-10 seconds: What's the business model?

Innovative independent digital sales house, formed in Manchester by husband and wife duo. We work with market-leading technology partners and provide market reach to regional advertisers. 

10-15 seconds: Who are your competitors?

We're very unique in our exact offering, so our biggest competition is possibly non-digital advertising channels.

15-20 seconds: What's your USP?

We solely focus on advertisers outside London. Working with innovative and thought-leading media partner platforms, we are distinct in the market providing digital media solutions to help generate revenue for clients and partners.

20-25 seconds: How have you funded it so far?

Set-up funding for the first few months, was quite literally in-kind from family and via credit cards; we kept costs minimal by working at home! Thankfully we scaled quickly, moved into premises, employed staff, repaid the credit card, and have been self-sufficient ever since.

25-30 seconds: What were you doing before?

We have both worked in digital media in Manchester for a number of years, and for a number of agencies.

30-35 seconds: Where did the idea come from?

We set up Regital because we had a hunch that real time bidding was going to transform the advertising industry and enable performance, clarity and honesty for advertisers.

35-40 seconds: What's the smartest thing you've done so far?

Took the risk to partner with emerging platforms who offered something very different to the market.

40-45 seconds: What's the stupidest?

We should probably have got a bigger office earlier as we've moved five times in two years as we've grown...I have our removal firm on speed-dial!

45-50 seconds: If your business was a biscuit, what would it be?

Oreo. Multi-tiered yet simple, easy to replicate, but impossible to better.

50-55 seconds: Which idea are you a bit jealous of?

Google. They monetised information.

55-60 seconds: Where are you going to be in 12 months' time?

The next 12 months are extremely exciting as we launch a new product to market called Click2CallCentre. This product drives qualified inbound traffic through to call centres via adverts delivered by Regital onto Smartphone devices.

 

To find out more about Regital, click here, or follow them on Twitter.

Catch up with last week's 60 Second Start-Up here.

 

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