Coolest crowdfunded business of the week: The Guardian

Having your business attacked by pirates may seem like a bizarre day dream, but the problem is real across the globe. So much so that Marine & Auto Security Solutions (MASS), the company behind the innovative Guardian product, smashed its £100,000 crowdfunding target with ease.

We may like to think of pirates as Captain Jack Sparrow, or even Steve the Pirate from Dodgeball, but there’s still a real danger out there. Guardian protects businesses working at sea by making it impossible for grappling hooks and roofing ladders to attach to the side of boats. It’s not your traditional product, but it’s one that 81 investors rushed to put an average of £1,500 into.

What made people invest?

“MASS has come up with a fantastic product that can really make a difference to the safety of the sailors and ships in pirate-infested waters” Luke Lang, co-founder of Crowdcube said.

On top of having a great product, MASS backed up its profile with a brilliant demo video and an engaging story of its history. But it was the businesses ability to stand up to the Dragons’ Den style questioning that secured the confidence and investment of their backers.

This latest success takes CrowdCube’s total funding to £14.5m, with more than 70 businesses being created out it. Chances are, not many of those 70 have been able to claim they are protecting people from one of the world’s oldest threats but, thanks to MASS and its backers, small businesses working out at sea have a new hero in their fight against pirates.

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