One beer and the story behind it, delivered to subscribers at home for £3 a week. We’re getting more people drinking better beer.
We’re building a community of beer lovers who are discovering, enjoying and learning about beer together. Our business is about the people that make beer and the people that drink beer. We’re just there to link the two.
One idea we’ve had to do this is holding live Twitter #beerbods tastings on Thursday nights where everyone drinks the same beer at the same time.
There is only one thing in our business that is more important than ideas. That’s a passion for beer.
We love beer with a story behind it. We love beer made by small, local, independent breweries. The kind that put their hearts, souls and ideas in to what they are making. We love beer that reflects where it was made and who it was made by. We love beer that makes you think about what's in it. We love beer that you can chat about with friends. We want to get more people drinking that kind of beer.
That’s not really clever or smart. A clear purpose and a love of what you do is much more important that that.
We just keep coming up with ways to make our subscribers smile. If we do that and make it easy for them to spread the word, they’ll keep telling their friends about us.
We talk to them every day. That way we can make sure our business is more about them than it is about us.
The internet has made it easier than ever before to build a business, test ideas and engage with customers. It’s all really cheap too. What we’ve done in such a short time period wouldn’t have been possible without the likes of Mailchimp, Dropbox and Twitter.
Do what you love. Surround yourself with great people. Keep looking for ideas. Drink better beer.
Check out last week's #O2SmartaBiz here.
Get more details on how to be this week's #O2SmartaBiz here.