1,500 entries, 100 winners, 55,000 votes, 10 special award winners, £20,000 given away and one Overall Smarta 100 together with O2 Business Of The Year, Give As You Live.
This year’s Smarta 100 together with O2 was the biggest ever and at the end of it, Polly Gowers’ Give As You Live, the business that helps shoppers donate to charity every time they purchase has won over our judges to be crowned our Overall Winner.
The genius behind Give As You Live is that it solves a genuine problem and is a no brainer for all parties involved. The economic downturn has had a severe impact on UK charities, with funding cuts and a 20% drop in donations only adding to the squeeze. Polly has gone some way to solving this by harnessing online consumer spend. It raises money for your favourite charity, just by shopping online. Over 2,500 retailers have signed up to donate a percentage of any purchase to charity, so the consumer doesn’t pay a penny extra. With names like Amazon, Tesco and Selfridges all signed up, supporting charity has never been easier. More stats? Give As You Live has rasied over £4m for over 200,000 registered UK charities.
Give As You Live is aiming to scale to the point when they are raising over £1bn a year for UK charities, the Smarta 100 together with O2 will go some way to helping that happen.