#O2SmartaBiz winner: A.M. Custom Clothing

A.M. Custom

Proposition: One sentence explanation of what your business is

A.M. Custom Clothing is a clothing and workwear provider that specialises in supplying environmentally friendly, organic and ethical clothing.

Why are you a smart business?

We are a smart business because we have developed a very lean and agile business model. A.M. Custom Clothing provides the widest range of eco and ethical clothing in the UK, and has achieved this through outsourcing and treating suppliers as partners, building a large, dynamic supply chain.

What’s the smartest thing you’ve done to help your business grow?

Clear strategy that complements our lean business plan has enabled us to grow our business quickly and monitor our progress. We review the strategy on a weekly business and have weekly targets that we benchmark our progress against. This helps us stay motivated and focused on what is most important for our business.

What smart things do you do for your customers?

We treat our customers as partners, as a B2B supplier of clothing, it is often in our interests that our customers’ businesses grow, so we make ourselves available to offer assistance where it is appropriate. A.M. Custom Clothing’s wide range of eco and ethical clothing caters for a number of customer needs, and we offer our expert advice to help them get the best value from our service.

What smart technologies do you use to run your business?

We use cloud storage, cloud based office suites, social media and cloud based project management software to allow our team to work from anywhere. This helps our team stay productive when out on the road visiting customers and when in meetings and allows collaboration that would normally only be possible through face to face meetings. A.M. Custom Clothing uses open source software where possible to control costs and this helps us keep the company lean.

What’s your smartest tip for other entrepreneurs?

Working with a business partner has been key to our success, our co-directors have previously run businesses on their own, which can often be difficult. Working together allows them to spread their workload and share a more complimented and comprehensive skillset. Being able to share ideas and get a broader perspective on ideas and issues has helped us keep a more balanced approach to business development and we believe has been a key to our success.


For more information about A.M. Custom Clothing, click here. Follow them on Twitter @am_custom.

Check out last week's #O2SmartaBiz here.

Get more details on how to be this week's #O2SmartaBiz here.

Follow @O2BusinessUK and @SmartaHQ on Twitter and tweet us using the #O2Smartabiz hashtag


We use cookies to create the most secure and effective website possible for our customers. Full details can be found here