60-second start-up: Meetingsbooker

0-5 seconds: Sum your business up in a sentence

Meetingsbooker.com helps companies source meeting rooms in hotels and conference venues around the world.

5-10 seconds: What's the business model?

Our service is free for bookers, hotels and conference venues pay us an annual membership fee and performance related bonuses.

10-15 seconds: Who are your competitors?

We have two competitors who compete with us on a global scale, both are US based and focused. Meetingsbooker.com is the largest European meetings booking portal.

15-20 seconds: What's your USP?

We save you time booking so you can spend more time meeting.

20-25 seconds: How have you funded it so far?

The company was bootstrapped for the first two years to develop proof of concept and show growth. Over the last two years we have secured two rounds of investment.

25-30 seconds: What were you doing before?

I spent seven years working as a marketing manager with Tourism Ireland in Norway, Italy and then in Dublin as in the Internet team. Before setting up Meetingsbooker.com, I was also Director of Marketing for Citywest Hotel which offers extensive conference space and +1,000 bedrooms.

30-35 seconds: Where did the idea come from?

Whenever I need to book a meeting venue in Tourism Ireland I found it slow and tiresome. While I worked for the conference hotel I noticed no websites delivered any meetings bookings. So with these two experiences Meetingsbooker.com was born!!

35-40 seconds: What's the smartest thing you've done so far?

Creating a booker reward loyalty program which offers regular bookers Netflix membership, Amazon vouchers and iPad mini's.

40-45 seconds: What's the stupidest?

Should have raised investment earlier.

45-50 seconds: If your business was a biscuit, what would it be?

Jaffa cakes

50-55 seconds: Which idea are you a bit jealous of?

AirBnB.com - great idea

55-60 seconds: Where are you going to be in 12 months' time?

Looking back on +200% growth over the last 12 months and still enjoying the ride.

For more information about MeetingsBooker, click here

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