GUEST BLOG: Why our website is key to our traditional business

Tregothnan is a real labour of love, and pretty much everything we sell on our website is from our gardens: flowers, jams, and the first - and only - English-grown tea.

Our website has allowed us to build awareness - taking our brand to people, instead of relying on them coming to us. After all, how many people knew that tea grows in England, let alone knew our name as a tea brand?

Our ultimate aim is to still be here, as a private company, in another 600 years' time. And our website is vital to that goal. Here's why:

Selling anything online comes down to trust. People read a lot into details online, and we chose a domain because of this. The very core of what we do is British, and our domain is vital in telling our customers they are dealing with a British company in a trusted environment.

We may be traditional, but that doesn't mean we're afraid of change. We invested in updating our website in May 2011, and our web traffic increased by 400%! We're constantly communicating with our consumers through e-newsletters and social media, plus keeping the products on our site updated gives people a reason to keep coming back.

We have ideas for products today that can be launched on our website tomorrow. The idea for our edible bouquets came about during an interview with Radio 4, and the following week we sold 400 on our website. Most of our new products are intricately linked with our online marketing and website. For us a website is not an add-on, it's central to what we do.

It's never been so easy to connect with customers about the things they care about. Sustainability is a buzz-word at the moment but Tregothnan has been doing it for 500 years, which is why we're still here. It's something our customers care about too - buying British, being able to trust where things come from. And one of the main ways we communicate our history and our commitment to sustainability is through our website.

With some clever thinking, our website can reach as many customers as the largest supermarkets. We always ask ourselves how we can reach every consumer in the world from our home in the UK. More than half of our tea is sold overseas - India, Japan, Australia - and now we're branching out to America, with our trusted homegrown website remaining at the heart of everything.

Take the first step towards your success story today with a website, visit:

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