Video Interview: Seth Godin - blog marketing genius

In this exclusive interview he gives us an insight into the inspiration behind his latest book, The Icarus Deception (which broke all the records for fundraising on crowd-funding platform, Kickstarter, naturally) and tells us why now is the most perfect time to launch a start-up. In his words: "You have more resources than the King of France did 250 years ago. What an extraordinary opportunity."

For more nuggets of gold-coated advice and to generally have your mind blown, check out our exclusive video interview below.

One more thing - whoever said 'you should never meet your heroes' was a complete and utter liar.

Want more start-up business advice? Check out SmartaStart2013, your 7-step guide to starting a business

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