Web Mission 2013: UK's hottest start-ups and Smarta take ideas to India

The businesses have been selected out of hundreds as they ooze scalable and profitable potential and have the ability to capitalise on the growth that's swirling all over India. Our first stop is India's 'Garden City' Bangalore. 

The opportunity for the entrepreneur's lies in services that we take for granted in Britain, ones that India's economy hasn't generally needed or been able to afford. But now India's undergoing a revolution as a new middle class is emerging, hungry for products, services and innovation. Just take Ambiental Technical Solutions, this start-up is focused on producing flood risk mapping that insurance companies can use to produce quotes. In Britain, flood awareness is already high and the solutions are in place, in India this isn't the case. Offices, houses and shops are springing up to support the new middle class all over the country; people want these to be safe from floods. They need a qualified experienced business to provide the data, founder Justin Butler, is hoping to prove to Indian investors and partners, he's their man.

Having spent one day in Bangalore, it's clear that the UK businesses aren't here just to provide skills, they have the perfect opportunity to learn some. We heard yesterday from Subhabrata Gosh, CEO of Celcius 100 and the man who Saatchi and Saatchi sought advice from before they came to India. He told us India has a population where only 30% of the people work for someone, meaning that the majority are entrepreneurs, selling skills and services to get by. Bangalore is at the center of this new Indian entrepreneur space.  "There's two minds in India," says Gosh. " The one before the 1980's and the one after. Those born before rely on other people to support them. Those born since 1980 are working for themselves and are making India the hottest IT market in the world."

This point was hammered home in the afternoon when we met Vladimir Dubovsky, an entrepreneur from California, who moved to Bangalore to immerse himself in the blossoming start-up scene. In his opinion India's IT capital offers more opportunity than Silicon Valley. So far he's been proved right, his first project, Start-up Festival India has already attracted over fifty partners. 

The rest of the trip will see the businesses pitching and hopefully partnering with Indian businesses. Make sure you follow the #webm13 hashtag on Twitter to keep up to date with everything and check back tomorrow for more on how these innovative businesses are trying to unleash their ideas on the fruitful Indian economy.




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