60-second start-up: Cleo B

0-5 seconds: Sum your business up in a sentence

CLEO B is colourful luxury footwear and accessories brand.

5-10 seconds: What's the business model?

The brand is sold online and through wholesale stockists both in the UK and internationally.

10-15 seconds: Who are your competitors?

They are wide ranging, increased by the fact high street footwear is so diverse nowadays. An example of the brands targeting the same market sector with similarly exciting designs are Kate Spade, Lulu Guinness, Sam Edelman and Kat Maconie.

15-20 seconds: What's your USP?

Unique, colourful and fun products that make a statement and are accessibly priced.  The design aspect is important and we allow the customer to have an insight into the artistic process, therefore creating a story behind every shoe or accessory. Each have there own personality and names.

20-25 seconds: How have you funded it so far?

With my own personal savings.

25-30 seconds: What were you doing before?

Before setting up CLEO B I trained in footwear design at Cordwainers College, London, and worked for footwear designers Nicholas Kirkwood and Salvatore Ferragamo.

30-35 seconds: Where did the idea come from?

I have always wanted to create a footwear brand. The ethos is based around my style, personality and creating products that will make customers happy and that they will cherish.

35-40 seconds: What's the smartest thing you've done so far?

Investing in professional branding and website design has boosted my brand image.

40-45 seconds: What's the stupidest?

Placing an order with my shoe factory for a stockist who had not yet paid her deposit. She never paid, so I was landed with a large amount of unwanted stock.

45-50 seconds: If your business was a biscuit, what would it be?

CLEO B would be a multicoloured box of macaroons.  Luxury treats that are a bit more exciting than a biscuit,  with good quality ingredients and in a rainbow of exciting colours!

50-55 seconds: Which idea are you a bit jealous of?

I'm a little jealous of Isabel Marant's wedge trainer phenomenon.

55-60 seconds: Where are you going to be in 12 months' time?

Retired in a beach house in Barbados (I wish!). In actual fact, I'll be designing my Spring Summer 2015 collection and aim to have a larger number of international stockists in new continents.

For more information check out - www.cleob.com

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