60 second start-up: Galaxy Stars

0-5 seconds: Sum your business up in a sentence

A luxury interior design firm which works with a wide range of clients from high profile individuals to businesses in both the UK and abroad.

5-10 seconds: What's the business model?

Working with residential and corporate clients across Britain, Europe, Africa, America and the Middle East, to provide bespoke interior designs for a range of budgets.

10-15 seconds: Who are your competitors?

High end developers and investment banks (we also help foreign clients seek our properties in the UK). However, what gives us a clear advantage however is being able to advise on property investment as well as on how to make the property look great too.

15-20 seconds: What's your USP?

Tailor-made designs - it might sound simple but I listen to what the client wants and make my recommendations based on this, not what I want to do. I've heard many reports of people who have ended up with something to cater to their designer's ego rather than their vision - which to me is unacceptable.

I also personally oversee every project.

20-25 seconds: How have you funded it so far?

We had a small private investment to get things off the ground but other than that the firm has been funded by myself.

25-30 seconds: What were you doing before?

Studying interior design at university and raising my young son.

30-35 seconds: Where did the idea come from?

I'd always been passionate about interior design and extensively studied the subject both in the UK and my native Egypt. After completing a few projects for friends and family, I decided I wanted to make a career out of it, launching the firm shortly after.

35-40 seconds: What's the smartest thing you've done so far?

Deciding I wanted to launch a business and making it happen. I think too many people deliberate and scare themselves into doing nothing. I decided I wanted to launch the business and just went for it.

40-45 seconds: What's the stupidest?

To wait until now to open an office in Los Angeles. I have some really good US connections and there is so much opportunity for the business over there and I regret not doing this sooner, hopefully now we can get a foothold in the American market.

45-50 seconds: If your business was a biscuit, what would it be?

My business is named after my childhood love for galaxy chocolate so it'd have to be something like a chocolate digestive. Exciting and stylish but with a solid base.

50-55 seconds: Which idea are you a bit jealous of?

There isn't one business idea in particular that I'm jealous of but I do get envious if a competitor has a similar idea to mine and manages to get it to market first. People can have similar ideas but in this industry it's essential to get it to the customer first.

55-60 seconds: Where are you going to be in 12 months' time?

I plan to double Galaxy Stars existing client base. We've got a lot of interesting projects in the pipeline including working in partnership with housing developers to design show homes for high-end housing developments - which is a really exciting opportunity for the business as well as working with high end hotels.

For more information check out - www.galaxystars.co.uk

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