#O2SmartaBiz winner: Fit Britches

Fit Britches1. Proposition - One sentence explanation of what your business is

Fit Britches is a range of clothing and underwear designed and clinically proven to help lose inches, reduce signs of cellulite and aid skin elasticity.

2. Why are you a smart business?

Fit Britches unites textiles with innovation. We provide our customers with high technology smart clothing which is designed and scientifically proven to help you look and feel FIT.

Our hot knickers emits heat when it comes into contact with the skin, this increases blood circulation and metabolism which in turn stimulates inch loss and improvements in skin conditions such as cellulite. Tried and tested by independent clinical studies we tested 50 women who wore Fit Britches for 8 hours a day over a 60 days period without making any changes to their diet or lifestyle, the results:

  • 12cm / 5 inches from the waist
  • 7cm / 3 inches from the hips
  • 10cm / 4 inches from the thighs
  • 92% higher skin blood microcirculation
  • 8% more skin elasticity
  • 11% improved cellulite signs
  • 9% more collagen synthesis
  • 51% Better thermoregulation
  • 33% Lower lactate accumulate 

Fit Britches launched in January 2013 online to date we've received 400,000+ hits to our website www.fitbritches.com and have served thousands of customers in over 50 countries.

3. What's the smartest thing you've done to help your business grow?

The smartest thing was bringing Fit Britches to market and the second is smart marketing by using the power of PR, social media to spread the word and achieve our mission statement to "reshape" the world.

Fit Britches was featured on ITV This Morning show as TOWIE star Gemma Collins top pick

Hit the regional & national press. Read about us in the Daily Mail

We made headlines around the world. One of our customers sent us a picture of an article published in Malaysia

4. What smart things do you do for your customer's?

The reviews speak for themselves:

"I'm sure, like me, many of you are reluctant to believe the Skinny Short actually works, but I kept open minded and tested the shorts over a 1 month period.  To my surprise, I lost a total of 11cm. How fantastic is that! This is not just another pressure pant!" Samantha Gold - Ideal Magazine

"I loved these pants. Once in them they are so comfy and really do what they say on the box! I'd have no problem telling everyone to go get a pair! Brilliant! Thank you Fit Britches." Jane Beauty and Fashion Editor, Chiswick Herald

"Just over a week in and 1/2 an inch down." Emma Ryal, Blackpool

"Slimmer in a flash" Michaela Britton, Leeds

"Excellent product. Does exactly what the label says"  Nora B, Dublin

5. What smart technologies do you use to run your business?

www.fitbritches.com uses a secure shopping cart that accepts payments in multiple currencies enabling us to serve customers around the world. We also use detailed customer profiles and analytic tools to learn more about our customers and their shopping habits.

Our website uses a Content Management System to give us complete control over our website's navigation, content pages and design. Customers are encouraged to sign up for news and updates via our mailing list tool enabling us to keep in touch with them.

We use social media integration to allow our customers to spread the world and share the great products they find on our online store. Fit Britches also share tips, promotions and news through our Facebook/Twitter pages and blogs to engage with our audience.

6. What's your smartest tip for other entrepreneurs?

If you are doing something great then tell the world!

Word of mouth is the best form of marketing. Spread the word through press, social media and digital marketing.

Look at marketing channels such as social media as a new market e.g. Facebook has 1 billion users. If Facebook was a country it would be the third largest country in the world. 

There are 750 tweets per second sent on Twitter which currently reaches 500,000,000 users. 3 million new blogs are added every month. Through the power of the internet there are no boundaries our businesses are limitless and can go global, reach new markets, and reach new heights.


For more information about Fit Britches, click here and "Like" their Facebook page here.

Get more details on how to be this week's #O2SmartaBiz here.

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