#O2SmartaBiz winner: Footfall123

Ben Chasser1. Proposition - One sentence explanation of what your business is

We provide a highly functional loyalty and offers platform for businesses that want to run their own schemes.

2. Why are you a smart business?

Because we do smart things. We offer our clients an easy to use tool that increases their customer engagement, driving a greater footfall which naturally leads to higher revenues.

3. What's the smartest thing you've done to help your business grow?

Learning to say "no" to the bad customers- so we can make sure we only work with clients that will get really exceptional value from our products.

4. What smart things do you do for your customer's?

We give the best of the best technology in a way that any size of business can benefit from. The World of marketing is one that can often be daunting, particularly to smaller business, but it is often the difference between success and failure. We therefore offer a product and support to make this key area of any business easy to manage.

5. What smart technologies do you use to run your business?

We take commodity Android smartphones and turn them into highly specialised marketing tools. Our smartphones are customised to run our scanning application, which is also available on all personal smartphones by downloading our app (http://bit.ly/18QqeJQ), so that each offer that is redeemed is secure and can be fully tracked down to the customer, location, time, date and spend amount.

6. What's your smartest tip for other entrepreneurs?

Know very clearly what you are selling, and then get really good at delivering it.


For more information about Footfall123, click here and "Like" their Facebook page here.

Get more details on how to be this week's #O2SmartaBiz here.

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