A bakery in East London. Traditional cakes and pastries, cake sculptures and celebration cakes.
Apart from opening to the public one day a week it’s more like a freelance bakery. I work on different projects all the time from consulting, to catering, art projects (I’ve collaborated with the V&A and the Wellcome Trust) and making the sculptures, its something different every week and the business has always been built so everything is versatile and adaptable.
No office, I work from home, the bakery, or wherever I happen to be. That works well for me and the majority of my admin is paperless so I find I’m able to work quite happily on my phone and laptop.
Never. I’m always working on different projects so one week might be 20 hour days, another will be very quite with perhaps one wedding cake. I have staff who work on the regular baking for our café each week and I’m more like a freelance baker.
Just my iphone and my mac. I use my iphone for email, calls, calender and social media.
It means you can offer a flexible service. The baking is always fully bespoke and very versatile. Also, it means I can work in other cities (I’m currently working on projects in Abu Dhabi and Kerala).
It means I can offer a flexible service that’s fully bespoke, tailored to the particular brief, client or event.
I think most people would find it easy to adapt to, although it perhaps requires a little bit of self-discipline and to an extent an embracing of new technologies.
If it’s a system that’s new to you try and employ someone who finds it more intuitive. The hardest part will be unlearning old habits, beyond that it should make working life simpler.