#O2SmartaBiz: winner: Coochy Coo Nappy Cakes

Proposition: One sentence explanation of what your business is

We hand make adorable and affordable gifts for all new baby occasions such as baby showers, maternity leaving gifts or simply to welcome a new baby into the world.

Why are you a smart business?

Consumers like to buy something that is a little bit different yet still fuctional and useful and our collection of gifts offer this and more.  Our products are a collection of practical items that parent’s will need for their new baby such as nappies, blankets, socks, clothes, toys and we incorporate all of these  to create unique and stylish baby gifts.

We offer a varied range of gifts to suit all budgets to meet the needs of buyers looking for even a small gift for a baby shower,  to companies needing a larger gift with prompt service for someone who is going on maternity leave.

What’s the smartest thing you’ve done to help your business grow?

Becoming a seller on Amazon allowed us to reach potential customers in the early stages and helped to expand our business brand nationally and then internationally. We have recently increased the amount of our products from our collection onto the Amazon site, but still reserve some products for our direct customers only.

What smart things do you do for your customer’s

With the increase in business we are now able to offer better rates for shipping and next day fully tracked delivery service within the UK and expedited shipping into Europe. This all equates to an all round better service for our customers, especially ones who tend to leave it to the last minute and are thrilled to find they can have it the next day without paying ridiculous shipping charges.

What smart technologies do you use to run your business?

Without my blackberry I would not be able to offer the speed and efficiency that I maintain to ensure enquiries and orders are dealt with within minutes. It is impossible to design, make up orders and be tied to a laptop answering e-mails, so having all notifications sent to my blackberry has enabled me to stay in control of my business even when I am out of the studio collecting my children from school!

What’s your smartest tip for other entrepreneurs?

Be prepared to work hard. I have had highly responsible jobs and thought I worked hard during my work hours but I didn’t know the meaning of the word work until I started my own business. It is consuming and it has to be to make it work, but if you believe in what you are doing and it’s not just for the financial aspect but more for the love and passion for what you are doing then you will find a way to make it work!

For more information about Coochy Coo Nappy Cakes, click here, "Like" their Facebook page here and follow them on Twitter @coochycoonappyc

Get more details on how to be this week's #O2SmartaBiz here.

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