#O2SmartaBiz winner: The Design Trust

The Design Trust1. Proposition - One sentence explanation of what your business is

The Design Trust is an online business school for people who want to start, run and grow their own design or craft business.

2. Why are you a smart business?

As a very small business you have to juggle loads, and be as efficient with your time as possible.  I work with two freelancers, and in partnership with others to deliver much more than what I could do by myself.

3. What's the smartest thing you've done to help your business grow?

The Design Trust profile is grown especially through our Twitter presence, but our growth is especially due to sending out a regular newsletter with great content, which drives traffic back to our site.  It's full of opportunities, business training and useful business blog posts.

Also, not working alone, but in partnership with 22 other people and organisations that we work with has helped improve our profile and reach dramatically.

4. What smart things do you do for your customer's?

Creatives can read our useful and practical business blog posts, opportunities and business training for free on our website.

Our Business Club membership provides flexible, practical , expert training, all delivered online so the members can watch our webinars and online videos whenever they like, wherever they are in the world.  High level expertise, that's practical and relevant to their small creative business.

We also run the Get Clients Now!tm coaching programme, specifically for designers and makers to help them getting clients.

5. What smart technologies do you use to run your business?

The best equipment is my i-phone!  Running a business and being a working parent means I can catch up with emails and Twitter wherever I am.

We use Twitter, Linked In, email newsletters to stay in touch with our audience.  We use Skype and GotoWebinar to speak with our clients across the world, and to deliver our group coaching marketing courses.

6. What's your smartest tip for other entrepreneurs?

Spend about 40% of your time marketing yourself, especially through direct contact, referrals and research potential clients before approaching them.


For more information about The Design Trust, click here and "Like" their Facebook page here.

Get more details on how to be this week's #O2SmartaBiz here.

Follow @O2BusinessUK and @SmartaHQ on Twitter and tweet us using the #O2Smartabiz hashtag

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