When we won Smarta 100 we were a company that had been running for 2 full years with 2 employees and a £1m turnover.
To be honest, the main reason I entered was because I wanted to win the £10,000 prize! But I also wanted the opportunity to celebrate our achievements to date, galvanise the team, raise our company profile, make some new connections and get some additional PR.
The experience was great. I didn’t really know much about the competition and was genuinely surprised when we got shortlisted for the 100. To win was just brilliant and I’m still thankful to everyone that voted for us – the power of social media!
I think winning the prize has given us a certain level of credibility in some circles. And it’s always nice to have a trophy in the office.
We’ve successfully launched our Kigu Kids range online and it’s about to go into John Lewis. We’ve expanded our adult retailers to include Urban Outfitters and ASOS. And we’re now working on a whole load of amazing new products.
If you’re hoping to win by getting votes, make sure you get some opinion leaders and influencers on your side early. Just getting one Twitter celebrity to vote for you can lead to hundreds more following suit.