Smarta 100 winner Mask-arade invests in royal baby

The royal family has been good to Mask-arade. The company sold 250,000 royal masks during the Royal wedding, and that was dwarfed when 750,000 masks went on the Diamond Jubilee celebrations. Now, Mask-arade is ready to make the most of the next great big event for the family.

On a normal day, Mask-arade will keep 2,000 masks in stock. But, as William and Kate prepare to welcome their baby, 20,000 of the royal’s faces are in production. When it comes to the street parties that will follow the birth, Mask-arade will make sure they are a part of the celebrations.

“We use Social media websites to promote our presence at big events,” said Mask-arade founder, Chris O’Nyan. “We also take our masks everywhere as they always attract a crowd!”

Get noticed

Mask-arade is a great example of how small businesses can use big events to get people talking about their brand. Mask-arade recently filled the away stands of a football stadium with replicas of Aston Villa star Stan Petrov’s face. The event raised awareness of Leukaemia, which has caused the player to retire, and the business featured on Match of the Day and Sky Sports.

Wanting people to notice the business is what drove O’Nyan to enter last year’s Smarta 100 together with O2.

“We entered the awards to maintain and increase our profile within the business world,” said O’Nyan. “We were delighted to win the Smarta award - our first National award. As a business that has grown rapidly in our 5 years, it was reward for a great team effort.”

This year, Smarta 100 together with O2 has £20,000 to give to Britain’s best small businesses. With 10 exciting categories for your business to win brilliant prizes and recognition, every British business should apply here!

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