60 second start-up: Activ8

0-5 seconds: Sum your business up in a sentence:

Innovative case manufacturer and global distributor of mobile and tablet accessories.

5-10 seconds: What's the business model?

Manufacture our own unique products and distribute them as well as distributing other innovative brands.

10-15 seconds: Who are your competitors?

We are fairly unique in that we are not just box shifters but manufacture as well. There are many distributors but we offer strategic solutions

15-20 seconds: What's your USP?

Innovative and fashion lead phone and tablet cases alongside efficient logistics for new models.

20-25 seconds: How have you funded it so far?

Remortgage and savings.

25-30 seconds: What were you doing before?

Worked in IT in the banking world and wanted to do something for myself.

30-35 seconds: Where did the idea come from?

I worked with a family member who had been selling phones and looked to sell online at the start of the web revolution. I always wanted to make better products than existed but at affordable prices.

35-40 seconds: What's the smartest thing you've done so far?

Set up our own factory and office in China so we could control our manufacturing.

40-45 seconds: What's the stupidest?

Too many!! Ordered lots of products by sea that were out of date by the time they arrived.

45-50 seconds: If your business was a biscuit, what would it be?

Milk Chocolate Leibniz. Affordable quality and in my opinion the best in the market.

50-55 seconds: Which idea are you a bit jealous of?

Ella’s kitchen. Great brand, well thought out and makes kids smile.

55-60 seconds: Where are you going to be in 12 months' time?

I'l be in our new office in the USA overseeing our operation there.


To find out more about Activ8, click here, or follow them on Twitter or Facebook.

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