Awesome FREE event: The art of storytelling and marketing your brand

So, to help you get the word out about your business and have it featured in the best magazines, coolest blogs and the places your target audience are hanging out we’ve teamed up with O2 to deliver a fantastic free event with some of the best entrepreneurs around.

On July 30, Smarta and O2 are pulling together entrepreneurs who have found a way to get noticed and put their businesses in the minds of all the right people.

These experts will be give advice on how you can create a viral sensation, how to build relationships with key figures and how to ensure people are saying what you want them to say about your business.

We'll be joined by an awesome panel of experienced entrepreneurs who'll be on hand to answer any questions you have and show you how they realized their goals of growing a truly successful business.

You can get your FREE tickets to this brilliant event here:


Charlie Mullins, Pimlico Plumbers

Charlie founded Pimlico Plumbers in 1979 after finishing an apprenticeship in Plumbing. Fast forward to 2013 and its London’s largest independent plumbing and service company employing 200 people, with 160 vehicles and a turnover of £19m. Part of Pimlico Plumbers phenomenal growth has been down to fantastic PR and brilliant marketing. The story of Pimilico Plumbers has been featured on BBC as part of Peter Jones Meets and on Channel 4’s Secret Millionaire. Charlie is a campaigner for UK apprenticeships and has advised David Cameron and Boris Johnson on the subject. This is a fantastic opportunity to hear from one of the UK’s finest entrepreneurs.

Fraser Doherty, SuperJam

Fraser launched SuperJam at the age of 14 using his Gran’s jam recipes. After flogging them at farmers’ markets he eventually developed a method of producing the jam 100% from fruit, created a brand and started production. He became the youngest ever supplier to a major supermarket chain when Waitrose launched the range in 2007. Fast-forward to today and SuperJam supplies over 2,000 supermarkets globally. Including Tesco, Asda, Wal-Mart, Morrisons and Waitrose.  Fraser knows all about the importance of creating a story around a brand and how to use it to leverage your marketing efforts. This is a brillaint opportunity to hear from someone who's been there and done it.

Nick Giles, Seven Hills

Nick is the co-founder of Seven Hills, one of the UK's fastest-growing PR consultancies. He leads campaigns for some of the highest profile entrepreneurs in the UK, including Julie Meyer, chief executive of Ariadne Capital; Doug Richard, founder of School for Startups and Paul Lindley, the multi-award winning founder of Ella's Kitchen. He has helped hundreds of businesses create stories and campaigns that have grabbed attention throughout national publications, prime-time televison as well as local and niche newspapers, magazines or radio. This is a one off chance to hear advice from one of the UK’s top experts in how to get your business noticed.

Anna Bance,

Anna launched Girl Meets Dress in 2009 after discovering women wear 20% of their clothes 80% of the time. Her solution? A website from which you can rent hundreds of different dresses meaning you never have to wear the same item twice. Since 2009 Girl Meets Dress has grown at a phenomenal rate and drawn attention from all angles of the media. Anna also writes a regular column for the Huffington Post and before all this she worked in PR.

Helen Loveless, Mail on Sunday

Helen is the enterprise editor of the Mail on Sunday. She’s spent 16 years sniffing out brilliant businesses with the most interesting stories. She knows exactly what it takes to get your business featured in the press and will be on hand to give advice on how your business can get itself in the minds of its target audience. She's also one of our judges in this years Smarta 100 together with O2 awards.

Farnaz Kahn, FitBritches

Farnaz has done phenomenomly well since launching Fit Britches at the start of this year. Her product is a range of clothing and underwear designed and clinically proven to help lose inches, reduce signs of cellulite and aid skin elasticity. In just seven months her product has been covered in the Mail Online, a number of women’s magazines and on ITV’s This Morning programme. On top of all this, Fit Britches were also named an #O2SmartaBiz winner in May 2013.


Zoe Hominick, head of SMB Marketing, Telefonica

Zoe  heads up the SMB Marketing Team at Telefonica, responsible for the engagement with customers from SOHOs to large, medium enterprises.  She is passionate about the role that small businesses play in today’s economy and how new digital services can empower businesses to punch above their weight. She kicked off her career as a Business to Business Marketer at HP where she developed her skills in proposition management, customer and channel marketing, and gained her Chartered Institute of Marketing Diploma during this time.  She then moved into the fixed telecommunications industry with Cable & Wireless, developing their partner marketing and alliance programme before moving on to run their Enterprise marketing team


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