#O2SmartaBiz winner: Gamar



Proposition: One sentence explanation of what your business is

Gamar creates educational mobile games that encourage interaction with the real world. These games are of great benefit to organisations with physical locations – museums, art galleries and heritage sites, and also brands with products to sell.

Why are you a smart business?

We are a super smart business because we create games using our game creation platform. Via the platform, anyone, even those with no-programming knowledge, is able to design, create and publish mobile games. In museums, our technology not only allows visitors to interact with the exhibits virtually (like they are props in the game), but also creates informal learning experiences.

Our technology, which augments the reality around us with games, is many years in the making and eliminates the use of a pattern marker or QR codes to trigger the experience. Because we don’t need to tamper with gallery spaces, we can get started quickly and are a low barrier to implementation for clients. We are also able to develop games in weeks not months, and as such to keep development costs to a minimum.

We’re already developing a game for The British Museum, and are hoping to start work for other culture sector organisations in the next month or so. Our big ambition is to make real world game design and play accessible to all, and we are developing a community around this new type of ‘future’ game. Our games inspire learning, movement and interaction.

Our workshops with children at The British Museum and events across the UK have received incredible feedback. We are changing the perception that ‘games are bad’, and for that, we believe we truly are a smart business.

What’s the smartest thing you’ve done to help your business grow?

We don’t rush. We spent time developing our technology and hiring staff – all gamers, all lovers of museums and the arts, and all great people. Helping young people learn through gaming and play at places like the British Museum is an incredible challenge, but it is without doubt the best job in the world.

We leap out of bed in the morning and get withdrawal symptoms on the weekend. Setting up a business that enables us to do what we love is probably the smartest thing we’ve done to help our business grow.­­­

What smart things do you do for your customers

Our customers – the museums and art galleries, are very excited about the game building platform. It saves them time and money, and puts them in control of creating incredible learning experiences around their galleries (without our involvement).

What smart technologies do you use to run your business?

We use the Unity3D game development engine to create an intuitive interface for non-programmers to build games. Twitter is our primary tool to communicate with our game players. Wordpress for the website and blog. SugerCRM to manage customer relations and QuickFile to maintain our accounts online.

What’s your smartest tip for other entrepreneurs?

Go out and talk to your audience to validate your business idea/ product early on, and take time to choose the right team whose personal goals are aligned with your business goals.


For more information about Gamar, click here. "Like" their Facebook page here and follow them on Twitter @Gamar.

Get more details on how to be this week's #O2SmartaBiz here.

Follow @O2BusinessUK and @SmartaHQ on Twitter and tweet us using the #O2Smartabiz hashtag

We use cookies to create the most secure and effective website possible for our customers. Full details can be found here