#O2SmartaBiz winner: Lark & Lily Designs

LarkProposition: One sentence explanation of what your business is

Hand created unique jewellery & hair accessories… a real one off find.

Why are you a smart business?

I am a Smart business as I have used free social media to gain a large following on Facebook, Twitter & Instagram. 

Gaining a broad range of customers and presence within the UK. Leading to winning Young Entrepreneur of the Year from the Caithness Chamber of Commerce and becoming one of Insiders Rising Stars 2013. All in a short 2 years of being in business. 

What’s the smartest thing you’ve done to help your business grow?

Launching into bridal jewellery and accessories has meant my business is just as busy in the spring/summer months as it is at the festive season. With brides booking me to create accessories for their big day I have reached Mother of the Bride and groom as clients also.

What smart things do you do for your customers

I go that extra mile, letting them pick up orders at 11pm at night due to travelling a distance for a wedding to then going to see my clients for a bespoke order and spending the time with them to make sure I understand what they want. It is all about 1st class service! Happy customers mean I am happy.

What smart technologies do you use to run your business?

As stated previously I use Facebook, Twitter & Instagram to keep my followers & clients up to date with new designs, competitions and any other fashion facts. This gives Instant feedback & orders from current & new customers.

I interact, network & make new contacts from Edinburgh to Essex while still being in Wick, Caithness. Anyone, where ever they live, can view my portfolio on my website at any time of the day or night. It is like being open 24/7 but you don’t have to be standing behind the counter.

What’s your smartest tip for other entrepreneurs?

Believe in yourself! Concentrate on what you are best at and if there are aspects of running a business you are not so good at e.g. building your website, hire someone who can do that for you. Then you can use your time productively.


For more information about Lark & Lily Designs, click here. "Like" their Facebook page here and follow them on Twitter @larkandlily.

Get more details on how to be this week's #O2SmartaBiz here.

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