60 second start-up: Pawsitively Natural

0-5 seconds: Sum your business up in a sentence

Natural, nutritional canine biscuits, packed only with goodness, made using only human quality ingredients and Scottish seaweed.

5-10 seconds: What's the business model?

The business model is to sell to select 'high end' shops and independent pet retailers, as well as  our current preparations to sell online. B2B and B2C.

10-15 seconds: Who are your competitors?

Other natural dog biscuit companies and supermarket own brand biscuits. Most supermarket biscuits contain 'meat and animal derivatives'' aka 'the nasty stuff'. Other canine biscuit company's use flour in their recipes. Our biscuits contain no meat and animal derivatives, and are completely flourless.

15-20 seconds: What's your USP?

Our use of Hebridean Seaweed, and the fact that our range of treats are flourless; ideal for all dogs but particularly those with sensitive tummies.

20-25 seconds: How have you funded it so far?

I have self funded and have been grant funded for the R&D costs. I have been given business premises, full office facilities, access to enablement and great professional support at Entrepreneurial Spark, Glasgow through Lord William Haughey.

25-30 seconds: What were you doing before?

I was Head of Learning and Development in a large Civil Service Department.

30-35 seconds: Where did the idea come from?

My own two Springer Spaniels, Zola and Jake. Zola is the one with the sensitive tummy! I couldn't find any biscuit / treat suitable for them in larger stores and so I decided to make my own.

35-40 seconds: What's the smartest thing you've done so far?

Set up PAWSitively Natural. Give up my job in the Civil Service. Challenge the individual who was bullying me at work. Apply to and become a part of Entrepreneurial Spark.

40-45 seconds: What's the stupidest?

Not give up my job up earlier. Trust that the Civil Service would tackle bullying.

45-50 seconds: If your business was a biscuit, what would it be?

Well it would have to be a PAWSitively Natural nutritional canine biscuit. ( Humans can eat them too!!!)

50-55 seconds: Which idea are you a bit jealous of?

I am not a jealous person but I envy the producers of Billy and Margot Dog Ice Cream. Not because of the product but because Deborah Meaden invested. She's a great dog lover and I would love her to see PAWSitively Natural.

55-60 seconds: Where are you going to be in 12 months' time?

In a number of UK 'high end' retailers, selected independents and preparing to enter the American market.


To find out more about Pawsitively Natural, click here, like them on Facebook or follow them on Twitter.

Catch up with last week's 60 Second Start-Up here.

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