#O2SmartaBiz winner: United By Fate

United by Faith and Smarta

Proposition: One sentence explanation of what your business is

United By Fate is British menswear label creating high quality, hand finished, clothing & accessories for free-living, passionate individuals.

Why are you a smart business?

Due to the focus on quality and hand-made or hand-finished garments United By Fate is able to be agile by working with small or limited runs and small frequent restocks. With a focus on quality and a price point to match; the idea is to never be sitting on a huge amount of cheaply bought, mass produced stock.

For this type of business - especially in its first year and being 100% self-funded by one individual - this can help avoid some real headaches and risky situations. After all, starting a project like this is risky enough.

What’s the smartest thing you’ve done to help your business grow?

Having patience. It sounds silly, but this is the key. If you have an idea about how you want to do things in terms of quality and ambition that’s amazing but it’s also vital to be realistic and understand the power of growing organically. It’s a little slower but a lot stronger long-term.

United By Fate’s focus is on creating the best products and stories that resonate and get customers excited and delighted with their purchases and experience with the label.

What smart things do you do for your customers?

Focussing on the details and experience is where United By Fate does its best work. From the quality of the products right up to the experience of customers receiving their order and the packaging they are presented with. The idea is to be genuine, delight and be confident in the quality what is being produced. The next step? Keep doing it better and better as time and funding allow.

What smart technologies do you use to run your business?

Through using everything from Dropbox and Evernote right up to a strong, focussed use of social and digital platforms to engage customers and tell great stories – technology is key throughout.

What’s your smartest tip for other entrepreneurs?

Create something for yourself. Something that you, as a person, would love, get excited about, spend money or time on and it is almost guaranteed that there will be enough other people out there who feel the same way as you. That’s how these adventures can start. Aim for the first 1000 true fans and the rest just needs passion and time.


For more information about United By Fate, click here. "Like" their Facebook page here and follow them on Twitter @unitedbyfateco.

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