Throughout August, PopUp Britain is showcasing Made in Britain businesses to thousands of passersby. An amazing space has been filled with small businesses that are eager to make the most of the footfall and buzz that only Piccadilly Circus provides.
“We’ve still got spaces left for the next weeks, but we’re being very selective,” said Becky Jones of PopUp Britain. “We want the best small British brands. Apply on our website and tell us what you’ll do with your PopUp space.”
A lot has been said about the downfall of the British high street, but events like this show what can still be achieved.
When customers walk into the shop, they find a dynamic arena of British design and manufacturing. The display shows off ten small businesses for one week at a time, and gives founders the chance to find out what customers love about their brand.
“There is life left in bricks and mortar retail, if you get it going with something else and make it interesting,” Becky said. “It’s about doing something more interesting with the space. In the past, we’ve used parties, clown flash mobs, bikini fashion shows and lots of wacky ideas to generate a buzz.”
One business making the most of the huge opportunity at Piccadilly Circus is Shortbread House of Edinburgh.
“We’ve never had a retail presence before, and there’s no better place than Piccadilly,” said Rupert Laing. “The shop gives you loads of feedback and the chance to interact with your customers. It’s good to show off what you’re passionate about in your business.”
PopUp Britain secured the incredible location with the help of Intuit. Mark Little, U.K. Managing Director for Intuit, was in the shop on launch day to meet the businesses and tell us why Intuit supports the campaign.
“In PopUp shops, it’s evident that small businesses compete on quality and passion.” Mark highlighted Sara Smith’s English Bone China as an example of how small businesses can have a much bigger impact than huge companies. “Sarah always talks about where her products are made. She goes straight to what makes it unique.”
Sara’s bone china business took centre stage on the launch day of the Piccadilly store.
“This is a chance to get great footfall and engage with people in a way you can’t do online,” she said. “To be chosen, you have to have a product that will catch people’s attention. There has to be a reason and story behind it.”
If that sounds like you, and you want your business to be showcased on Piccadilly Circus, apply here now!
Want to know how to get your products stocked around the country? Check out this great webchat with Joe and Seph's Gourmet Popcorn.