VIDEO: Self Generating PR - The art of storytelling and marketing your brand

We brought together entrepreneurs who have been making headliners since day one of their businesses and put them alongside industry experts from the PR world.

The founders of SuperJam, GirlMeetsDress.com and Fit Britches were joined by PR expert Nick Giles, the enterprise editor of the Mail on Sunday and the head of SMB marketing at Telefonica. After the event, we grabbed them all and got their best PR tips in this video.

The next FREE Smarta 100 event is taking place on Wednesday 28 August and will be Sales Masterclass - the triggers that turn leads into deals and browsers into buyers. We'd advise getting your FREE tickets now, as they are sure to sell out fast.

Catch the video for our last event, Changing the Game, here.

Find out more information and book your FREE tickets here- http://www.eventbrite.co.uk/event/7670577905

To keep up to date on future events and info follow

@O2BusinessUK and @SmartaHQ on Twitter and connect with O2 on Linkedin

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