60 second start-up: I Do Licious

0-5 seconds: Sum your business up in a sentence

I Do Licious is Scotland’s number 1 wedding deals website.

It is our mission to save couples money when planning their big day!

5-10 seconds: What's the business model?

We are an ecommerce wedding deals website, offering couples money saving deals which are booked through our website. Our voucher section will launch soon too which will give even more savings! Couples register with their email address to have our daily newsletter sent to their inbox.

10-15 seconds: Who are your competitors?

There are only a couple of voucher sites set up in Scotland so no real specialised wedding deals sites to compete with us yet.

15-20 seconds: What's your USP?

We are specialised only for weddings and have on our team industry experts!

All suppliers on our site are trusted as reputable and professional suppliers in the wedding industry.

20-25 seconds: How have you funded it so far?

Self funded so far.

25-30 seconds: What were you doing before?

We have a sister company called SEM EVENTS LTD which is one of the largest wedding exhibition companies in Scotland and still going strong which organises The Loch Lomond Wedding Exhibition and The Edinburgh Wedding Exhibition!

Both companies link well together!

30-35 seconds: Where did the idea come from?

Being a deal website addict I noticed that there was a gap in the market for a wedding based deals website!

35-40 seconds: What's the smartest thing you've done so far?

Applying to be part of Entrepreneurial Spark! The business accelerator programme is awesome and the mentors and team really help push you to your limits to get the most from your business and ability.

40-45 seconds: What's the stupidest?

Falling downstairs and breaking my neck in 2005, all okay though thankfully!

It prompted me to start my own business – gave me a push in the right direction I suppose, everything happens for a reason they say!

45-50 seconds: If your business was a biscuit, what would it be?

An Oreo – Totally different from the norm but when you get used to it you will be addicted! A real strong brand which will take over the industry!

50-55 seconds: Which idea are you a bit jealous of?

Social Media websites i.e. Facebook and Twitter - both ideas have taken over the world!

55-60 seconds: Where are you going to be in 12 months' time?

I Do Licious will be a strong brand in the UK wedding industry and the first website to visit when planning your wedding!

Our website will be regionalised into areas across the UK, we will have our head office in Scotland and 20 staff, employing young people as I Do Licious Ambassadors.


To find out more about I Do Licious, click here, like them on Facebook or follow them on Twitter.

Catch up with last week's 60 Second Start-Up here.

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