Lime&Tonic is a digital concierge app for your social life.
Our system curates personalised recommendations for each member’s social lives- pulling ideas from our vetted market place of experiences. It’s free for our members to join, and we generate revenues from the merchants who list their experiences.
In a broad sense- anyone who is trying to fill your free time is competing with us. From a model perspective, our closest competitors globally are Sosh.com who are only based in the US (SF & NYC), and in the UK it is probably Yplan who operate in London & NYC.
We use primarily use experiences which have recurring inventory, meaning that you can purchase the same dinner again in 6 months if you enjoyed it. Additionally, we have a much larger reach operating across 7 cities globally with 3 more due to launch this year.
Angel investment & revenues.
I’ve been involved in start-ups for 10+ years and this is my fourth venture. I’ve always loved understanding how things work, and then seeing how they can be improved with a bit of creativity.
Seeing a gap that technology could fill, but traditional concierge companies aren’t able to fulfil as they are so labour intensive.
It wasn’t me who did it, but one of my partners really brought home the “why we do what we do” in a very clear & concise manner, and this has provided a focus around which our whole team can rally behind. It’s tough building a start-up, so having a strong belief amongst your team in what you’re doing is critical. Our ‘why’ is to enrich lives through unforgettable experiences.
Thinking this start-up would be easier than the previous ones. You work smarter, but you can never account for all the variables, so it never gets easier.
Oh boy. Probably a double-cream Oreo cookie as we’re all about exceeding expectations and memorable experiences.
Any new idea really. The idea phase of a venture is the most exciting part as you have a completely blank canvas and there is no limitation at all as to what you believe you can achieve.
To be at the forefront of your mind (yep- you!) every time you are looking to fill your free time with something unique.
Catch up with last week's 60 Second Start-Up here.