60 second start-up: Lime&Tonic

Lime&Tonic Logo

0-5 seconds: Sum your business up in a sentence

Lime&Tonic is a digital concierge app for your social life.

5-10 seconds: What's the business model?

Our system curates personalised recommendations for each member’s social lives- pulling ideas from our vetted market place of experiences. It’s free for our members to join, and we generate revenues from the merchants who list their experiences.

10-15 seconds: Who are your competitors?

In a broad sense- anyone who is trying to fill your free time is competing with us. From a model perspective, our closest competitors globally are Sosh.com who are only based in the US (SF & NYC), and in the UK it is probably Yplan who operate in London & NYC.

15-20 seconds: What's your USP?

We use primarily use experiences which have recurring inventory, meaning that you can purchase the same dinner again in 6 months if you enjoyed it. Additionally, we have a much larger reach operating across 7 cities globally with 3 more due to launch this year.

20-25 seconds: How have you funded it so far?

Angel investment & revenues.

25-30 seconds: What were you doing before?

I’ve been involved in start-ups for 10+ years and this is my fourth venture. I’ve always loved understanding how things work, and then seeing how they can be improved with a bit of creativity.

30-35 seconds: Where did the idea come from?

Seeing a gap that technology could fill, but traditional concierge companies aren’t able to fulfil as they are so labour intensive.

35-40 seconds: What's the smartest thing you've done so far?

It wasn’t me who did it, but one of my partners really brought home the “why we do what we do” in a very clear & concise manner, and this has provided a focus around which our whole team can rally behind. It’s tough building a start-up, so having a strong belief amongst your team in what you’re doing is critical. Our ‘why’ is to enrich lives through unforgettable experiences.

40-45 seconds: What's the stupidest?

Thinking this start-up would be easier than the previous ones. You work smarter, but you can never account for all the variables, so it never gets easier.

45-50 seconds: If your business was a biscuit, what would it be?

Oh boy. Probably a double-cream Oreo cookie as we’re all about exceeding expectations and memorable experiences.

50-55 seconds: Which idea are you a bit jealous of?

Any new idea really. The idea phase of a venture is the most exciting part as you have a completely blank canvas and there is no limitation at all as to what you believe you can achieve.

55-60 seconds: Where are you going to be in 12 months' time?

To be at the forefront of your mind (yep- you!) every time you are looking to fill your free time with something unique.


To find out more about Lime&Tonic, click here, like them on Facebook or follow them on Twitter.

Catch up with last week's 60 Second Start-Up here.


We use cookies to create the most secure and effective website possible for our customers. Full details can be found here