#O2SmartaBiz winner: BagServant


Proposition: One sentence explanation of what your business is

An online handbag destination for all bag lovers! 

Why are you a smart business?

We make online handbag shopping fun, engaging and easy. We understand the value of PR and industry awards and are always on the lookout for these types of opportunities to promote our brands to maximise the returns on our limited marketing budget.

We have recently been featured in the Times technology section in an article on crowdsourcing ideas thanks our customisation competition with an amazing emerging designer Mel Boteri. We have also made it into the 50 best fashion & beauty websites and have just won #SBS from Theo Paphitis and a few months back won a #WOW from Jacqueline Gold. 

What’s the smartest thing you’ve done to help your business grow?

We always think outside the box and find ways to engage customers. Over a year ago, we launched our monthly Bag of the Month competition. This allows us to engage with shoppers, bloggers, influentials and designers as well as gather market data on which bags are loved the most by our thousands of followers.

What smart things do you do for your customers?

We help customers to find the perfect handbag in an easy and fun way. We also engage our visitors with new designers. Our visitors can also shop for their perfect handbag based on their handbag personality. We also blog about bags we love and write bag reviews.

What smart technologies do you use to run your business?

Rackspace cloud hosting and amazon web services, google apps and Solr search appliances. We are currently building a customisation platform and looking into 3D.

What’s your smartest tip for other entrepreneurs?

Believe in yourself, think outside the box and don’t take no for an answer.

For more information about BagServant, click here. "Like" their Facebook page here and follow them on Twitter @BagServant.

Check out last week's #O2SmartaBiz here.

Get more details on how to be this week's #O2SmartaBiz here.

Follow @O2BusinessUK and @SmartaHQ on Twitter and tweet us using the #O2Smartabiz hashtag


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