SWIG® makes and sells hip flasks starting from £24, and can count the Prime Minister, a FTSE CEO, an international youth sailing champion and my Mum as current SWIG® owners.
I sell my range of SWIG hip flasks and accessories via my online store www.swigflasks.com, generally as gifts for a variety of recipients. Most often whiskey lovers, wedding parties, hunting fanatics, affective designers and 'just-turned-18' year olds!
The front page of a 'Hip Flask' Google search will throw up M&S, Amazon, Etsy and Notonthehighstreet. Although the only one headed up by a Northern Irish man, is SWIG®. So it's kind of hard to take them seriously.
Every flask is engraved with a membership number for the exclusive SWIG® Society (http://swigflasks.com/society).
Incorporated and trademarked with the last of my salary (£300), developed the product with my overdraft (£2,000) bought stock and retail space with a startup loan (£10,000).
I neglected the salary, security and monotony of the Citigroup Grad Scheme to join the New Entrepreneurs Foundation Class of 2013. It matched me with a captain of industry who I got to shadow on placement for 6 months alongside a rigorous foundation training program on becoming an entrepreneur for life. I degree'd in computers.
After receiving another round of 'Lynx Aftershave sets' and novelty hats last Christmas, I noticed there wasn't a reliable, reputable or desirable Hip Flask brand on the market that I could have asked Santa for.
A dangerous question… Probably trademarking the SWIG® brand early on.
Not keeping my personal and business finances in two separate accounts from the start. I'm doing my accounts now and the ambiguity is horrendous.
A Fox's Classic Bar… desirable, yet affordable. Should have a warning to consume responsibly.
Whichever idea led to Uber being marketed as a private driver service rather than a taxi. Their idea, execution and continued positioning appear to be flawless.
Sitting in my office drinking champagne and smoking Cigars (with the Selfridges head buyer) after a mutually bountiful Christmas. … or bankrupt, homeless somewhere reading Branson's autobiography (to make me feel better).
Catch up with last week's 60 Second Start-Up here.
So what are you waiting for? Start a business now with funding from Smarta Start Up Loans.