60 Second Start Up: Eight Ray Music

0-5 seconds: Sum your business up in a sentence:

Eight Ray Music is one of the most innovative and exciting new music and entertainment agencies in the UK founded and operated by passionate music professionals, specialising in the best live music entertainment. 

5-10 seconds: What's the business model?

I started Eight Ray Music with no outside investment so the business model is all about slow but steady growth. Revenue generation is via local clients and also supplying regular music for local venues as well as hotels, weddings and private events nationwide. As we grow we aim to build and develop a roster of exclusive acts to market to the corporate world. The long term business objective is to become an artist management company developing artists and getting them signed to major record labels.

10-15 seconds: Who are your competitors?

Our main competitors are Young Guns Management and R and R agency; both are inspirational companies that really focus on their brand and producing quality acts for big events. We work closely with R and R and have a great business relationship. We don't view each other necessarily as ‘competitors’ though because we see each other on the same team building businesses together.

15-20 seconds: What's your USP?

It may sound cliché, but our main USP is quality over quantity. Most music agencies in the UK have many hundreds to thousands of acts where the agent and act/musicians have never ever met and it becomes a very cold and impersonal service. I’d question how an agent can genuinely sell an act without really knowing who they are and how they perform.  I know all of my acts; I’ve seen them perform, I have built up a relationship with them and I make sure that all of my staff do the same. This way we can really ‘sell’ our acts not just as musicians but as individual performers too. Music is about passion and you have to be passionate about your acts. The Eight Ray Music team are also musicians and performers themselves who each have knowledge from the performance side and logistics side which is invaluable.

20-25 seconds: How have you funded it so far?

I started Eight Ray Music from nothing and I have continued to fund it privately myself and will do so for the foreseeable future. 

25-30 seconds: What were you doing before?

Before Eight Ray Music I was chasing the pop star dream!  I have always and will always love performing; I still do with my own band Junior Guevarra, but I have accepted that my earlier pop star dream is over and I’ve focused my energies on building Eight Ray Music (and I’m loving every minute).  I came close to the dream a couple of times and have written with the likes of Russ Ballard ('Since You've Been Gone' massive hit in the 70s), been managed by Pixie Lott's old manager, was signed to a production label in Switzerland and finally signed to Snowflakers where I co-wrote a track which was cut by the X Factor Germany winner Edita Abdieski.  Plus I was making a living as a struggling musician gigging everywhere and anywhere I could from the age of 15.

30-35 seconds: Where did the idea come from?

The idea came to me when I woke up one morning (this was a few months after I lost my dad to Parkinson’s disease).  I wanted to support my family and I realised that being a struggling musician wasn't the way forward. I have always been ambitious and I wanted a lot of money so I could provide for my family, but the pop star dream was becoming less of a reality. So I sat down at my bedroom desk and started to write down ideas for a new business (starting a music agency immediately stood out to me) because, well, it was either a music agency or becoming a professional badminton player (!) but that wasn't going to make me a millionaire. 

I have a lot of musician contacts.  It's an industry that I love and am passionate about and also a business that I actually know a lot about.  So having met loads of musicians whilst I was performing circuits and knowing how private parties, weddings and corporate events work (and knowing how badly treated I had been by other agencies while a musician), I knew this was the right path to take and an industry to which I could really make a difference.

35-40 seconds: What's the smartest thing you've done so far?

Answered 100 multiplication sums up to 12 x table in 56 seconds and getting 100% when I was 11. I am still proud of that moment!

40-45 seconds: What's the stupidest?

The stupidest thing I have ever done would be to turn up at a wedding (a very long time ago I'd like to add!) and ask where I should set up to play for the drinks reception. People started to arrive, I started playing, and shortly after the bride came over and said 'who are you?' Rather embarrassingly I’d ended up at the wrong venue and had to rush to the right location which was over an hour away!

45-50 seconds: If your business was a biscuit, what would it be?

I’m not really into my biscuits to be honest; I am more of a crisp man.  In which case I would be a Kettle Chip. Quality and variety all the way. 

50-55 seconds: Which idea are you a bit jealous of?

Innovators make me jealous. The level of innovation today is unreal and how these people are able to actually change the world as we know it. Steve Jobs, Mark Zuckerberg are inspiring innovators.  Creating Facebook and Apple is another level of entrepreneurialism and I am more than a little bit jealous of that. 

55-60 seconds: Where are you going to be in 12 months' time?

12 months’ time I will be leading Eight Ray Music into the corporate world with a big bang and will have a roster of over 20 incredible EXCLUSIVE acts.

To find out more about Eight Ray Music, check out their website. You can also like them on Facebook or follow them on Twitter.

Catch up with our previous 60 Second Start-Up: datemy.co.uk 

We use cookies to create the most secure and effective website possible for our customers. Full details can be found here