60 second start-up: Rocket Lawyer

0-5 seconds: Sum your business up in a sentence:

We’re an online legal service where small businesses, families and individuals can easily create legal contracts themselves and access affordable help from specialist lawyers.

5-10 seconds: What's the business model?

It’s a freemium model so customers can road-test the service to ensure it’s what they want and only pay if they find it useful. The great thing is, many like the site enough to pay us to continue using it for their ongoing legal tasks and issues.

10-15 seconds: Who are your competitors?

We don’t really have any direct competitors – there isn’t anything else available that uses the technology that we do to help you create your documents step-by-step and allows you to connect with a lawyer at the click of a button.

15-20 seconds: What's your USP?

We’re affordable, and affordable starts at ‘free’. We provide free guides, written by lawyers, which explain in simple language the key issues facing businesses and families. Furthermore, let’s say you’re about to employ someone for the first time, then you can try Rocket Lawyer for free and create your first employment contract online in minutes.

In fact you can try any of our legal documents for free with our free trial. And again, UK lawyers have written them all. You can even ask legal questions on the site, and we’ll connect you with the right lawyer at the press of a button to get your answer.

20-25 seconds: How have you funded it so far?

Google Ventures is one of our primary investors.

25-30 seconds: What were you doing before?

Prior to joining Rocket Lawyer, I led the legal business development team for LexisNexis UK where I was responsible for product innovation. Previous to this I was a user experience consultant working in various industries including telecommunications and health. 

30-35 seconds: Where did the idea come from?

Rocket Lawyer was originally founded in the U.S. by Charley Moore. He realised through working with individuals, start-ups and small businesses that there wasn't a simple and affordable way for them to manage all of their everyday legal needs – a result of the failure of the legal industry to modernise and move with the times.

That's why he created Rocket Lawyer. Since launching in the UK, we have found that consumers and small businesses face the same issues and that our service is growing rapidly in popularity.

35-40 seconds: What's the smartest thing you've done so far?

Moving from a large corporate job to start up Rocket Lawyer in Shoreditch.

40-45 seconds: What's the stupidest?

Staying in the large corporate for nine years.

45-50 seconds: If your business was a biscuit, what would it be?

A digestive: classic, simple, and versatile. You can even put mushy peas on top.

50-55 seconds: Which idea are you a bit jealous of?

Apple Pay looks pretty promising.

55-60 seconds: Where are you going to be in 12 months' time?

There are more countries out there that we can help bring simple and affordable online legal service to. In the meantime, we’ll be branching out to Scotland and Northern Ireland who have different laws because we’re sure that we can help businesses and families there too.

To find out more about Rocket Lawyer, check out their website. You can also like them on Facebook or follow them on Twitter.

Catch up with our previous 60 Second Start-Up: The House Crowd

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