Even when it feels there’s not enough time for the essentials, you should always make time for awards – but why are they so important for micro businesses?
An award stands for so much, not least for small and micro businesses. An award has the power to differentiate a company’s products and services from its competitors, demonstrates commitment, and can imply potential for growth. An award signifies quality and reassures customers of credibility – often, this can speak louder than the brand’s existing message.
One of the most valuable outcomes of applying for a business award is perspective. Analysing practices and procedures (though it can take time) can prove invaluable in highlighting areas of excellence and those that need improvement. Looking back at your milestones helps to clarify next steps, refreshes your micro business mindset and perhaps determines a new direction.
The application process, being shortlisted or indeed winning an award are all hugely beneficial, so unless there is a hefty entry fee, you have nothing to lose. Aim high as there’s always something to gain from entering – even if you don’t win. Being shortlisted still carries weight in terms of credibility, so whatever the outcome: shout about it! Spread the news of your involvement on social media or on a blog.
Being associated with an award, or a specific category within one, essentially provides you with free marketing, and as a micro business this can be valuable indeed.
Entering a small business award is also a great way to meet contacts and build relationships. Not to mention it gets your staff excited by the prospect of winning, which is motivating – so get everyone involved in the process.
Building relationships and supporting others is essential in the small business world, which is one of the main reasons Penelope, the virtual phone system for small businesses, is proudly sponsoring the Smarta100 Micro Business of the year Award category. Rachel Clacher, co-founder and Director of Penelope, and parent company Moneypenny, is delighted to be sponsoring the awards. She said: “We welcome the opportunity to support the Smarta 100 and the micro business category in particular. Like Smarta, we work hard to provide the practical help and support small businesses need and welcome every opportunity to fly the flag for creative enterprising.”
Penelope, the virtual phone system for small businesses, is the newest creation from call handling experts Moneypenny, does all a traditional phone system can do and more.