Xero Announced as Most Innovative Business Category Sponsors

Xero is beautiful, easy-to-use online accounting software for small businesses and their advisors that provides real-time visibility of their financial position in a way that’s simple, smart and secure. Formed in 2006, Xero now have over 370,000 paying customers in more than 100 countries. Xero seamlessly integrates with over 350 best-in-class business tools such as Constant Contact for digital marketing, Vend for point-of-sale & inventory software and Google Apps. Ranked No.1 by Forbes magazine as the World's Most Innovative Growth Company.

Gary Turner, managing director of Xero is on the judging panel for the O2 Smarta 100. Gary is a 20-year veteran of the UK’s accounting software industry, joining Xero from Microsoft where he was Product Group Director for Microsoft Dynamics. He has sat on the IT Faculty Technical Committee of the Institute of Chartered Accountants of England and Wales since 2005.

Gary said “Xero works hard to help small businesses flourish, so I’m excited to be part of the Smarta 100 Awards judging panel. Choosing a winner is going to be tough, but I’m looking forward to learning all about what UK small businesses have to offer for the competition this year.”

Voting is now open to the public – you can go to this link to vote for your favourite business in each category. The overall winner will be announced on November 14 at the O2 Smarta 100 Awards ceremony at the prestigious RIBA venue in central London.

Xero Smarta

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