Sir Peter Blake, who famously created the sleeve design for The Beatles album Sgt. Pepper’s Lonely Hearts Club Band, is creating a bespoke piece of celebratory art featuring small businesses from across the UK.
Daisy Lowe will be lending her support at an independent shop on Small Business Saturday and filmmaker Heidi Greensmith is releasing SATURDAY, a short film showing a day in the life of three small, independent shops.
The day exists to support, inspire and promote small businesses, while giving consumers an opportunity to shop locally.
Last year 43 per cent of shoppers on the day chose specifically to shop at local independently owned businesses because of Small Business Saturday. Those consumers spent an average of £33 per person on the day, generating £468 million for small businesses across the UK.
Rafa Marquez, UK Managing Director, American Express said: “American Express has a long history of working with small businesses and we recognise the vital contribution they make to the UK economy.
"We are therefore delighted to be collaborating with such passionate advocates from the world of film, art and fashion to shine a spotlight on these often unsung heroes of our high street."
Small Business Saturday UK is a grassroots, non-political, non-commercial campaign, which highlights small business success and encourages consumers to ‘shop local’ and support small businesses in their communities.
The day itself takes place on the first shopping Saturday in December each year, but the campaign aims to have a lasting impact on small businesses. In 2014 Small Business Saturday UK will take place on Saturday December 6th.
BAFTA-winning filmmaker Heidi Greensmith commented: "In SATURDAY I set out to capture and celebrate the unique role small businesses play in our lives and hope the film inspires the public to shop small on Small Business Saturday."
And small business is something that excites Sir Peter Blake too. He said: "Small shops and the Great British Shopkeeper have been at the forefront of British culture for hundreds of years now.
"The notion of a 'Nation of Shopkeepers' is embedded in our folklore and the wonderful variety of today¹s independent shops as well as the character that small businesses bring to a local area make them an ideal subject matter for modern pop art.
"Having worked at a local butcher at the age of 13 I have also experienced the dedication and hard work that goes into running a small shop. It is for all these reasons that I am thrilled to be lending my support to a campaign that champions small businesses.”
Watch SATURDAY here http://youtu.be/Fb5xdjJtpf4