Meet the O2 Smarta 100 Business Of The Year 2014 . . . Squawka

It was harder than ever for the judging panel that included Dragons’ Den star Piers Linney, O2 Business Director Ben Dowd, last year’s champion Polly Gowers of Give As You Live, Extreme founder Al Gosling and founder of Ella’s Kitchen founder Paul Lindley to choose an overall winner for the 10 categories. 

But when it came down to it, Squawka grabbed the attention of the judges with the disruptive nature of their business and the potential scale it has for the way people consume sports. The data-led football content and marketing platform have been able to disrupt a competitive industry with an unrivalled approach. 

With the likes of Sky Sports and the BBC dominating sports coverage online over the last decade, it’s no easy task to compete with the big guns. But Squawka, the next-generation media company, is doing just that and has become one of the largest football sites in the UK.

Using football data to help fans understand the game, Squawka technology visualises over 500 million data points during a 90 minute football match. It then uses the results to create content and engages with the audience through articles and features.

But the hard work has certainly paid dividends, with the company breaking every previous record for users, revenue and engagement in the last 12 months. It’s also recently hit a new daily user record (710,000) and has plans to scale in more languages. Watch this space.

Co-founders Sanjit Atwal and Leo Harrison, who won the WCIT Entrepreneur of the Year awards, plan on using the £10,000 prize to hire more staff and expand the business. We can’t wait to follow their journey!

We use cookies to create the most secure and effective website possible for our customers. Full details can be found here