O2 Smarta 100 category winners announced

Meet the category winners as chosen by the you following a four week voting process: 

Mobile Business of the Year: Frugl

It’s a common problem facing thousands of Londoners every week: you want to go out, but you’re strapped for cash. Frugl is seeking to change all that with its new app aimed at Londoners on a budget. The app aims to help users on a shoestring find free and low cost things to do in the capital – including comedy, club nights and live music, talks and art installations – so you don’t have to scrawl through hundreds of web pages. Frugl amasses content from all over the web, filtering out anything over a tenner so you’ve got no excuse not to go out and enjoy yourself. 

Most Innovative Business: LOVESPACE

A company shaking up the storage industry by making life easier, LOVESPACE recently raised a whopping £1.6m via CrowdCube. Unlike regular self-storage units, LOVESPACE sells space by the box rather than enormous storage plots, meaning you only pay for the space you use. Additionally, it picks up and drops off right to your door, taking all the hassle out of using storage. Pumping in the cash has had the desired effect: LOVESPACE now manages 20,000 boxes, up from 3,000 at the start of the year.

Best Use of Technology: Squawka

With the likes of Sky Sports and the BBC dominating sports coverage online over the last decade, it’s no easy task to compete with the big guns. But Squawka, the next-generation media company, is doing just that and has become one of the largest football sites in the UK. Using football data to help fans understand the game, Squawka technology visualises over 500 million data points during a 90 minute football match. It then uses the results to create content and engages with the audience through articles and features. A true champion when it comes to football data and content with huge potential.

Best Use of Marketing: The Rib Man

The Rib Man, otherwise known as Mark Gevaux, isn’t your average entrepreneur. Butcher by trade, butcher by nature, Gevaux has been in the industry since he was 15 and takes real pride in the high quality of great tasting meat. Being a one-man-band, a priority of The Rib Man is to go the extra mile to help its customers. He’s certainly no stranger to marketing, having successfully funded the business through crowdfunding platform Kickstarter from 765 pledgers. It’s amazing that The Rib Man has stocked his sauces at restaurants such as Hawksmoor while operating on his own while engaging with his audience on a daily basis.

Best People Business: 3beards

First things first: yes 3beards really was formed by three chaps who bonded over their love of a good face-tickler. Handily, they had other things in common too: all three wanted to help the tech and startup community grow and prosper. The content, promotion and events company was born shortly thereafter and has since been responsible for some of the best tech meet-ups and parties (and worst hangovers) in Shoreditch. And that’s not all. 3beards also has a job board (which is free for startups to use) and the monthly event Don’t Pitch Me Bro was set up to give feedback to early stage entrepreneurs.

Micro Business of the Year: One Minute London

One Minute London helps hungry Londoners decide where to eat through useful one-minute videos of all the best eateries in the capital. From pop ups to fine dining, every video explores the food, drink, vibe, décor and service of each restaurant meaning customers can bypass the marketing fluff and immediately tell if it’s their kind of place before they even leave the house. Menus, deals, directions and options to book are all right there with the video too, so no one has to waste time going anywhere else. Think of it as a try before you buy. 

Biggest Social Impact: Harmless

Established in 2007, Harmless set out to provide a user-led service which gives self-harmers a sense of hope and empowerment. Since then it has become a leading organisation in its field. Research shows it’s much-needed: 90% of people who self-harm are more likely to access help from a service user-led service, like Harmless. We’re not the only ones rooting for this stellar organisation: its very first tranche of funding was a £9k grant from the Big Lottery and has since received support from the Women4Women project and The Prince’s Trust.

Made in Britain: Pooch & Mutt

While many of us are becoming increasingly concerned with what we ourselves are eating, it was Pooch and Mutt, the UK’s first ethically approved dog food specialist, that realised that pets needed healthy food too. Founder Guy Blaskey set out to produce natural, nutrient-rich and, importantly, tasty food for dogs to help them lead happy, active lives. With British chicken, Omega 3-rich Scottish salmon and more of Britain’s authentic, high quality produce, Pooch and Mutt is introducing the nation’s pets to the finer things in life. As a nation of animal lovers, it’s unsurprising that the business has really taken off. Next stop: world domination.

Female Entrepreneur of the Year: Karisma Kidz

Every parent wants their child to be happy, well-behaved and successful – but not all of them do something about it. Mother of five Erika Brodnock launched Karisma Kidz to teach children social and emotional skills through playing with physical toys and digital games. It’s safe to say business is booming: since launch, there have been more than 37,000 downloads from the Kurio and iOS app store. Erika makes breaking into the fiercely competitive children’s market look like child’s play.

Start Up of the Year: Archer & Parry

Ever walked down a supermarket aisle and fancied the idea of making your own, freshly pressed apple juice? Well thanks to Archer & Parry, that dream can become a reality. This startup offers an apple pressing service where normal folk like you and I can turn apples into bottles of our very own bespoke apple juice. The process is simple. Simply pick your apples, book a delivery, design your personalised label, pack your fruits and let the pressing process begin. You’ll receive an email when your bottles are ready to for collection and they’ll last for 18 months – so enjoy at leisure.

We use cookies to create the most secure and effective website possible for our customers. Full details can be found here