Healthy, sugar-free, protein-packed, flavour-stacked ice cream, Wheyhey!
Make great ice cream, work with great people, run the business with integrity and keep things simple.
We’re carving out the protein ice cream market on our own at the moment so we’d welcome some competition to keep us company! Our challenge right now is to get more people to recognise that so-called ‘healthy’ ice creams and frozen yoghurts are actually packed with sugar and artificial ingredients…we’re not naming any names.
Our proposition (healthy, protein-packed ice cream) and our brand. Both are simple and strong
We traded in every piece of Apple equipment we owned,iPhones included. When the money ran out, we got private investors on board. And more recently, supermodel David Gandy invested.
Damien was a GB basketball coach and I was a teacher.
We got bored of drinking protein shakes and started experimenting with ice cream. We’re quickly getting our heads around the fact that our target audience is actually a lot bigger than we initially thought…healthy ice cream appeals to lots of people - a nice problem to have.
Inventing a new product.
Inventing a frozen product…logistics and ice cream don’t go hand in hand.
Crumbs, you’re asking the wrong people.
Apple, for their outstanding innovation and consumer focus. They get it right every time and their business model is one that I’m sure all start ups aspire to replicate.
In every third freezer up and down the country. It’s ambitious but achievable. The UK is finally getting it together, with education on healthy eating.
Catch up with last week's 60-Second Start-Up here.