60-second start-up: Student Money Saver

0-5 seconds: Sum your business up in a sentence

We do deals, free stuff and ways to make money quickly, brightening up all the boring bits of student finance & budgeting, all of which has made us the UK’s fastest growing student website.

5-10 seconds: What's the business model?

Advertising, both direct and affiliate based. 

10-15 seconds: Who are your competitors?

The student market is, of course, crowded so we compete with any other student marketers - but we approach things a little differently from those around us: our aim is to do what’s best for students, rather than chasing revenue. We offer exclusive discounts, too. 

15-20 seconds: What's your USP?

Putting the user first – disappointingly, it’s rarer than you’d think. We have strict rules about what we will and won’t post and only put up things our audience want to see, rather than annoying them with irrelevant advertising. 

20-25 seconds: How have you funded it so far?

We managed to get going with help from generous friends and family (thanks all!) and from there have kept going off our own steam.

25-30 seconds: What were you doing before?

Messing about at uni - no harm in being honest!

30-35 seconds: Where did the idea come from?

Sat at university, hard up and thinking there was nowhere out there which really helped students save any money – which we were all desperate to do. So the first Student Money Saver blog started, which just put tips out to help people manage their cash. Friends seemed to like it and we kept rolling from there.

35-40 seconds: What's the smartest thing you've done so far?

Paying strict attention to our stats, which means we’ve grown quickly but steadily and always followed the ideas which worked, forgetting those which didn’t meet our expectations. 

40-45 seconds: What's the stupidest?

Having a work night out on a Wednesday once. We lost Thursday, and most of Friday too.  

That or not launching soon enough. 

45-50 seconds: If your business was a biscuit, what would it be?

A maple and bacon cookie: they’re unusual, unconventional but absolutely delicious and once you’ve had one, other biscuits just don’t hit the spot. We’d like to think that sums us up too. 

50-55 seconds: Which idea are you a bit jealous of?

Wouldn’t have minded coming up with Google. 

55-60 seconds: Where are you going to be in 12 months' time?

Trusted and used by every UK student and still growing ambitiously. 


To find out more about Student Money Saver, click here, like them on Facebook or follow them on Twitter. 

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