The best business books, recommended by the Smarta team

Nima Kafai - Head of Marketing

Which book do you recommend?

The Tipping Point by Malcolm Gladwell

What's it about?

The Tipping Point talks about the point at which anything reaches the point of critical mass or a boiling point of public awareness. Examples include the rise in popularity and sales of Hush Puppies shoes, world famous children's TV show Sesame Street and the steep drop in the New York City crime rate after 1990.

Recommended because:

"It made me look at every business decision from a completely different perspective. Now before I make decisions I consider if what I'm putting out there marketing wise is as shareable and sticky as it could be, to have the biggest impact."

Mike Ruffles - Editor

Which book do you recommend?

Business Model Generation by Alex Osterwalder and Yves Pigneur

What's it about?

Business Model Generation is a handbook to defy outdated business models and design tomorrow's enterprises. Suitable for anyone trying to change the game or challenge the big players!

Recommended because:

'it's all about new business models. Taking a look at established industries and how they can be turned on their heads. It showed me that you can look at huge industries and find a gap within them which inspired me to come up with new ideas and think differently.'

Ishaq Malik - Financial Controller

Which book do you recommend?

Copy This Idea by Andrew Reynolds

A book to help those who want to escape the 9-5 life learn about using their laptop to make big money. If you're after a lifestyle business then this book could be for you!

Recommended because:

"It makes you think beyond the normal scope of things, challenge ideas that people give you and the 'normal' way of life. I always think there's an alternative method to things."

 

So there you have it! What are your recommendations for great business books that we should check out here in the Smarta office?

 

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