Why does this happen? The clue’s in the words desperately, craving and frantically. The biggest trigger of turning customers off your business is ‘needing a sale.’ It’s the equivalent of bad breath or worse. It’s as if in your business is wearing an aftershave that reeks of desperation and sends customers clambering away.
When we feel we our success depends on us needing a sale, our intelligence and marketing knowhow get thrown headfirst through the window and our animal instinct takes over. This is what happens the moment desperation kicks in:
The good thing about the habits above is there’s a simple antidote to the disease of sales desperation.
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